Three months ago, we started Nightlife Boost with Fermaten and Herning Kommune around a common concern of seeing many students living outside of Herning while studying in the city 😱
In one week, three experimental projects created through the program will participate during Kulturfest, which is very exciting! It also prompted us to reflect on our research, and the "compass of needs" based on insights from young residents, which our participants used to design their projects 🔎
It's worth detailing each piece of the compass a bit, since it probably applies to more nightlife scenes than just Herning's:
. Amplify the local cultural mix 🏳️🌈/ If we want diversity, it needs to be visible. Otherwise, a tricky interplay of blind-spots can make a community look more monotonous than it actually is.
. Challenge the urban and natural spaces 🌲/ There's untapped potential in the existing spaces within the city. It's tempting to claim for new infrastructure, but people can be as willing to re-think what a square, a boulevard or a pub can offer to them.
. Mobilize people to be creative too 🤹♂️/ It's natural to expect active creative people to lead the scene. But attendees also seek for co-creation, and not just consumption. Enabling co-creation can be a strong attractor and binder.
. Combine creativity with safety & inclusion 👐/ Creative content can also be intimidating. An enriching experience can come across as bombastic or exclusive if it doesn't overlap enough with different people's comfort-zones, so they dare to join.
. Create the unexpected 💥/ Most of us value routines, but surprises can be refreshing and invigorating. An experience that defies your sense of possibility can be deeply inspiring and needed.
We'll pay close attention to how the community reacts to this initiatives, and iterate on the future implementation of Nightlife Boost 2.0 🎯
Since March, we've been working alongside Fermaten and Herning Kommune to prepare a group of students and local residents to elevate the nightlife scene of Herning 👯
Nightlife Boost argued that, according to our research, the nightlife offer of a city is fundamental for locals (especially newcoming students) to value the city, its community, and the possibilities to live a good life 🌱
In one week, three experimental projects will be implemented during Kulturfest Herning. These initiatives have been designed following a compass of needs we boiled down based on our research, talking directly with young people of Herning. By using these leads, these projects have a much higher chance to be engaging 🎯
Check out the 5 elements of the compass!
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