"Visa CTO on reliability, infrastructure, and member value"

The article had me from the title. I mean, really, how can you go wrong when you start with “Making Lifetime Value the Daily Metric for Modern Payments”? More seriously, it was great to see Judy Jensen, Visa DPS’s VP of Product Innovation, talking so strongly about lifetime value as a core metric to revolve the business around. The focus on reliability particularly caught my attention. Here’s what’s important: if we’re going to make decisions around lifetime value, we need sound measurability. The good thing about unexpected outages is that their random, one-shot nature makes it easier than it often otherwise is to credibly measure longer-term impacts. When your payment system randomly fails Tuesday afternoon, that’s more likely to be a truly natural experiment. It’s less likely you’d have issues like selection, anticipation, etc. This means if you compare customers who tried to transact during the outage versus those who didn’t, or were unaware, or were in an unaffected area, the difference between those groups, credibly estimated, could serve as a pretty good indication of the event’s impact. Track these people over 6-12 months and you can trace out the longer-term effects – the trust erosion, switched default cards, lifetime value degradation. Now, it’s not as easy as it might seem. There are still potential measurement challenges. The outage might correlate with peak usage patterns or customer segments. You could have spillover effects from customers hearing about failures they didn’t experience. Long-term interference between treated and control groups could muddy the waters. Etc. But still, this is one setting where measuring CLV impact could be relatively easier. Bigger picture, this is absolutely the right way to think about value creation. Our actions have consequences that extend well beyond the next day. Making sure these longer-term effects are properly accounted for — credibly estimated! — allows us to build more durable value over time. https://lnkd.in/eKD9htTd

Reliability, scale and data is What’s Next for modern payments innovation.    That’s according Visa DPS’ Judy Jensen and Current’s Trevor Marshall, who were my guests on the latest roundtable from PYMNTS TV.   Here are a few quotes that stuck out from our extremely candid conversation on the topic of payments modernization:   ► “Understanding the customer is the most important thing when you’re looking at how to drive your business and build something that will last.” – Current’s Trevor Marshall ► “If we go down, somebody can’t pay for their gas on the way to work…Clients depend on us to move fast on new use cases, but it only works if the system underneath is dependable.” – Visa Issuing Solutions' Judy Jensen   Tune in and join the conversation here: https://lnkd.in/gmT8Khyp

Visa’s new Acquirer Monitoring Program (VAMP) officially went live earlier this month. If you’re not tracking chargebacks and disputes closely, VAMP’s going to make you start. Here are some ways to stay ahead: 1. Know your numbers Keep an eye on your ratios before Visa does. Set up real-time alerts — text, email, whatever works — just don’t wait for surprises. 2. Use your tools properly KOUNT, Dispute Manager, 3D Secure — they’re solid tools, but only if they’re configured right. 3. Don’t trust automation alone “Set it and forget it” systems miss things like partial disputes. Someone still needs to review what slips through. 4. Clean up your integrations Bad data leads to bad outcomes. Make sure your systems are actually talking to each other. 5. Manage your risk If you’re shipping high-ticket items, maybe hold them until the payment clears. *Wait a week after payment clears for really high ticket items* 6. Tune out the noise Most merchants get way too many alerts. Tighten them up — or have someone handle it for you. None of this is new. It’s just fixing your process before Visa fixes it for (or against) you. If you’re not sure how VAMP impacts you, please message me.

I’m excited to share my interview feature in InterPayments’ blog: “A Merchant’s Guide to CEDP Compliance.” In the discussion, I walk through how Visa’s new Commercial Enhanced Data Program (CEDP) will reshape how merchants submit transaction data — and how accuracy will pay off in lower interchange costs. https://lnkd.in/ege6Sscy

The future of payments will be defined by trust measured daily, not quarterly. Trevor Marshall of Current and Judy Jensen of Visa Issuing Solutions told Karen Webster that reliability plus data is the multiplier. When every interaction works instantly and invisibly, customer lifetime value becomes more than a metric. It becomes the business model. ➡️ Full conversation on PYMNTS: https://hubs.ly/Q03LW0B50

PSA to any B2B SaaS platforms processing commercial card transactions. Visa has revamped their L2/L3 commercial card processing cost rules, consolidating into the newly introduced Product 3. There will be opportunities for processing cost savings. RPY Innovations’s very own interchange expert Sarah Story breaks down the change and how to navigate the opportunity.

Great share, Sarah! The timing couldn’t be more important. Too often, merchants overlook the portion of their volume that runs across commercial cards, and the opportunity to reduce interchange through enhanced data submission is significant. Visa’s Commercial Enhanced Data Program is a step-change, not just a rename. It raises the bar on data integrity, but it also rewards those who invest in compliance and accuracy. Thanks for putting together this guide. It’s a valuable resource as we all prepare for the mid-October changes. If after you have read and you'd like to talk with Sarah about it, I can schedule the conversation.

🚀 Exciting news for the U.S. payments industry! The U.S. Faster Payments Council (FPC) and ASC X9, Inc. have formed a strategic alliance to accelerate the creation and adoption of standards for faster payments across the U.S. By combining FPC’s broad industry reach with X9’s standards development expertise, this alliance aims to deliver secure, interoperable, and widely accepted faster payment frameworks that benefit all stakeholders — especially business end users. A few highlights: • A Joint Standards Steering Committee will launch in early 2026 to guide collaborative work. • Insights from FPC’s work groups (fraud mitigation, cross‑border, operations) will help inform standards development. • Focus on embedding trust, compatibility, and consistency across payments systems. 🔗 Read the full press release: https://lnkd.in/daG8YC66 #Payments #Fintech #Standards #FasterPayments #Collaboration #Innovation

💡 Credit’s New Reality: Access Anxiety, Flex Demand & Control A recent PYMNTS + i2c study reveals powerful shifts rewriting the card economy: ⚡ 42% of consumers doubt they’d be approved for a new credit card—even though only ~15% ever get denied ⚡ “Credit building” is now the top reason consumers seek new cards ⚡ Nearly 60% want flexible rewards and adaptive payment structures; 70% among “bridge millennials” Put simply: People crave control, flexibility, and credibility in their credit products. 🔐 EVC® by ellipse: Security That Speaks the Same Language In this evolving environment, static card security feels dated. Here’s how EVC® complements and accelerates what the market is demanding: ✅ Trust through embedded security: A dynamic CVV isn’t just a technical guardrail. It signals to cardholders that their issuer is invested in protecting them in real time ✅ Continuity in control: Flexible rewards and dynamic structures work better when cardholders trust their card is resilient to fraud ✅ Differentiation in a crowded market: With many issuers racing to offer “smart rewards” and credit-building features, one that offers smart security stands out 🚀 Call to Action for Card Issuers & Fintechs If your roadmap includes credit-building features, dynamic rewards, or flexible pay options—ask yourself: 🛠️ Is your security layer also evolving, or still anchored in legacy CVVs? 🛠️ Are you signaling to consumers, in a tangible way, that fraud protection is a built-in promise; not an afterthought? 🛠️ Could adding EVC® be the missing lever that turns a “modern card” into a trusted, standout product? Let’s talk about how security can lead—not lag—in the next generation of card innovation #Payments #Fintech #CreditCards #CardSecurity #Innovation #GetEVC #Ellipse #ConsumerBehavior #CardEconomy #CreditBuilding #DynamicRewards Article: https://lnkd.in/gn96tAc4 Publisher: PYMNTS

The payment playbook is 80% the same for any industry, but the remaining 20% is where the magic happens. The key to a winning embedded payments model is to reduce friction and put payments in context for your customers. Think single sign-up process, one pricing schedule that includes both software and payments, embedded deposit reporting, and fantastic support. This works most of the time for most markets. But what do you do when it doesn’t work as well as you thought it might? The best approach is a wave model that incorporates a test, measure, learn process. In practice, this means… 🧪 TEST: Launch messaging or a program to a small group of customers. 🔬 MEASURE: How do your merchants respond? What moved them to take action? What objections surfaced?  💡 LEARN: Adjust accordingly,  roll out to a new wave, and repeat the process… This is how you graduate from general best practices to maximum adoption.