Stylox Fashion Pvt. Ltd. receives ₹3 crore from FEF after Pitch To Get Rich

From retail shelves to national screens Stylox Fashion Pvt. Ltd. Fashion joins Pitch To Get Rich on JioHotstar, standing before an elite panel including Akshay Kumar, Karan Johar and @Manish Malhotra With 48 stores across North India, the brand is making affordable fashion aspirational now scaling bigger with support from the Fashion Entrepreneur Fund and some of India’s top investors. 💬 “We’re designing for aspiration, pricing for accessibility,” say co-founders Ritika Mehra and Vishal Mehra 🎯 Read the full article on Prittle Prattle News Editor: Smruti Bhalerao | Channel: Prittle Prattle News https://lnkd.in/d7WEAm6H #StyloxFashion #FashionEntrepreneurFund #AkshayKumar #KaranJohar #PitchToGetRich #ManishMalhotra #D2CFashionIndia #RetailDisruptorsIndia #StartupIndia2025 #AffordableLuxuryIndia #MenswearIndia #SukhbirSinghStylox #VishalMehra #RitikaMehra #PrittlePrattleNews #SmrutiBhalerao

Affordable Fashion Brand Stylox Fashion Pvt. Ltd. Raises Rs 3 Crore to Expand Footprint #Nationwide Homegrown #denim and casualwear brand #StyloxFashion has secured Rs 3 crore in #funding from the FASHION ENTREPRENEUR FUND (FEF), following its feature on Pitch To Get Rich, the fashion-focused business reality show streaming on Jio Hotstar. The fresh #infusion marks a strategic milestone for the #company as it gears up to double its #revenue and expand to 100 stores across India by the end of the #current financial year. Ashu Agrawal | Stylox Fashion Pvt. Ltd. | FASHION ENTREPRENEUR FUND #StyloxFashion #Funding #Revenue #Company

Sachin Tendulkar enters India’s athleisure market with the launch of ‘Ten X You’ this October, joining a wave of new fashion and retail launches timed for the festive season. #SachinTendulkar #TenXYou #Athleisure #IndianFashion #StartupCapital #BrandLaunch #FestiveSeason #RetailNews #FashionIndustry #MarketTrends OVS S.p.A. Hennes Maurtiz FS Life (FableStreet | Pink Fort) Rainmatter Foundation Colossa Ventures

Purple Style Labs (PSL), the parent company behind luxury fashion platform Pernia’s Pop-Up Shop, has filed its Draft Red Herring Prospectus (DRHP) with SEBI, indicating plans to raise up to Rs 660 crore through an initial public offering. This move comes as the company continues its impressive growth in India’s premium and luxury fashion market. Read more: https://lnkd.in/gYjHbBnd #retail #business #news #market #update #luxury #fashion #brand #purplestyle #IPO Abhishek (Monty) Agarwal| Karan Singhania| Nitesh Kumar Pal| Diana D.| Drishti Lalwani| Niraj Sawant| Mahak Arya| Akshay Singh| satyam dev| Ranveer Singh Chandel| Priyanka Vaskar| Simran Kaur| Vishal Rao

Single.id has entered India’s menswear market through an exclusive partnership with SNITCH. The move turns rewards into a simple, unified experience across Snitch stores while opening access to an ecosystem of 100+ retail partners and 150,000+ touchpoints. Read more: https://lnkd.in/g6CFfynM Chandra Bhushan, Country Head, Enigmatic Smile Limited India. Chetan Siyal, Chief Marketing Officer, SNITCH Yogitha Kankaria, Affiliate Marketing Manager, Snitch #retail #business #news #market #update #fashion #lifestyle #menswear #brand #partnership #snitch #singleid

Six months after its launch, underneat.in, the women-focused shapewear and comfortwear brand co-founded by Kusha Kapila and Vimarsh Razdan, has achieved remarkable growth — crossing 1 lakh customers and reaching ₹60 crore ARR. Vimarsh Razdan shared an emotional note reflecting on the journey, crediting early investor Ghazal Alagh and Fireside Ventures for backing the brand when it was “just a conviction and a prototype.” “We launched Underneat with a promise to listen before we sell. What really built this brand were our customers — their voices, feedback, and patience,” the founder wrote. The post highlighted impressive milestones: a 4.47 customer rating, over 1.2 lakh customer conversations, 3 million website visitors, and a community of more than 4.2 lakh women who helped shape the brand. “Every conversation makes our products better. Every piece of feedback moves us closer to creating shapewear that actually works for Indian women,” the founder added. From a small conviction to becoming one of India’s fastest-growing women-led brands, Underneat’s journey shows the power of listening, learning, and building with purpose. #WomenFocused #D2CBrands #Comfortware #GhazalAlagh #AngelInvestor #ARR #StartupUpdates #Startupro

Aditya Birla Fashion and Retail Ltd. (ABFRL) has launched OWND!, its newest value fashion brand targeting Gen Z and trend-conscious youth. The inaugural store in Bangalore’s Kalyan Nagar spans 9,696 sq. ft across multiple levels, offering a modern high-street shopping experience. With OWND!, ABFRL strengthens its play in India’s fast-growing youth fashion segment, bringing trendy yet affordable apparel under one roof. #MarketingMind #AdityaBirlaFashion #WhatsBuzzing #GenZ

Virat Kohli-backed fashion label WROGN is under pressure after reporting a net loss of ₹75.5 crore in FY25, marking a 32% jump from ₹56.8 crore in FY24. The deepening losses come alongside a second consecutive year of revenue decline, raising concerns over the brand’s long-term profitability. Operating revenue dipped 9% to ₹223.2 crore, down from ₹245.3 crore in the previous fiscal. This follows a sharp 29% drop in FY24, signaling sustained challenges in both demand and market positioning. Despite leveraging Kohli’s celebrity pull, WROGN appears to be grappling with stiff competition, evolving consumer trends, and cost pressures. Analysts note that the brand’s premium pricing may be out of sync with the price-sensitive Indian fashion market, especially in an era dominated by fast fashion and deep discounts. While the company continues to focus on e-commerce and tier-2 expansion, a strategic overhaul may be necessary to reverse the slide and reconnect with younger consumers. #wrogn #viratkohli #indianfashion #retailnews #startupstruggles #celebritybrand #fy25results #fashionbusiness #ecommerceindia #brandturnaround

💥 From Supplier to Game-Changer: Rare Rabbit’s Rise What if I told you that the brand which once supplied global giants like Zara and H&M is now competing directly with them in India? That’s Rare Rabbit, founded in 2015 by Manish Poddar, a visionary who transformed Indian menswear forever. During a European trip, Manish realized a hard truth: Indian men’s fashion was boring, predictable, and lacked personality. While European men experimented with bold prints, rich fabrics, and statement pieces, Indian menswear remained safe and monotonous. That insight became Rare Rabbit’s DNA: bold, expressive, and identity-driven fashion for the modern Indian man. Here’s how Rare Rabbit made it happen: Vertical Integration: 70% of production is in-house → ensures world-class quality, faster turnaround, and 15-20% cost savings. Premium Yet Affordable Positioning: Bridging the gap between fast fashion and luxury. Omnichannel Presence: 180+ stores, D2C website, and marketplace partnerships. Ecosystem Expansion: Rareism (women), Rare Ones (kids), Rare’Z (footwear). Financial Highlights: FY2023 Revenue: ₹376 Cr | Profit: ₹32 Cr FY2024 Revenue: ₹637 Cr (+69% YoY) | Profit: ₹75 Cr (+134% YoY) Current Valuation: ₹2,790 Cr, with marquee investors like Nikhil Kamath (Zerodha) & Ravi Modi (Manyavar) Rare Rabbit shows that Indian brands don’t just follow trends—they lead them. With deep customer insight, smart operations, bold design, and disciplined growth, a supplier became one of India’s fastest-growing premium menswear brands. 💡 Your take: If you were building a brand today, would you compete with giants directly, or carve your own niche? Drop your thoughts below! 👇 #RareRabbit #StartupSuccess #IndianFashion #PremiumMenswear #D2C #Entrepreneurship #BusinessGrowth #BrandStory #FinancialMetrics

Virat Kohli-backed fashion brand WROGN reported a widening of its net loss to Rs 75.5 crore in FY25, a 32% increase from Rs 56.8 crore in the previous fiscal year, as revenues continued to slide. Operating revenue dropped 9% to Rs 223.2 crore in FY25 from Rs 245.3 crore in FY24, marking the second straight year of declining sales. In FY24, revenue from operations had already fallen 29% year-on-year. Read the full story here:👇 https://lnkd.in/dP63xPxQ #WROGN #viratkholi #fashion #brand #business #indianstartupnews