What does a tech company have to do with a tailor?
That’s exactly what I wanted people to think when this video showed up on their feed.
But by the end, the message is clear — it was never about the product or the service. It’s about the feeling behind the brand.
This whole idea started from one word: “tailored.”
Since DC Infotech & Communication Limited offers customizable solutions, I thought — why not build a story around an actual tailor!! around that one word instead of talking tech and specs?
Let’s be real nobody comes online to watch a guy talk all nerdy about technology. They’ll scroll.
So the question was: how do you tell people about your brand without them realizing it?
Customers today are smart. They don’t want a salesman selling to them.
They want to feel something genuine — and that’s where real marketing happens.
Plus I had fun thinking about it, writing it, finding a place to shoot it with the team, getting rejected by actual tailors to shoot, them pleading them to finish it in 10 mins, loosing hope that it didn’t turn out well and then looking at the output. It was pure joy to see the final out out and I think it I more important that any number of likes. So here it is.
The difference between good and perfect is often just a matter of fit.
Walk into any store and you'll find "one-size-fits-all" solutions. They work for most people, but they're perfect for no one.
Your business isn't "most businesses."
You have unique challenges, specific goals, particular budgets, and distinct ways of working. So why would you settle for technology that treats you like everyone else?
That's where customized solutions make all the difference:
→ Built for your exact requirements
→ Scaled to your specific size
→ Designed for your particular industry
→ Integrated with your existing systems
Just like a tailored suit fits better than one off the rack, customized technology performs better than generic solutions.
Because when technology is built specifically for your business, it doesn't just work - it works perfectly.
Ready for IT solutions that fit your business like they were made for it? (Because they were.)
#CustomizedSolutions #TailoredTechnology #BusinessSolutions #DCInfotech #CustomIT #DigitalTransformation #TechStrategy
Managing Director at DC Infotech and Communications Ltd.
1wJo bolte hai , ho Jayaga !!