How to Play the New SEO Game: From Level 1 to 9

Start from level 1 in The “New SEO” Game: SEO isn't just Google rankings anymore. It's now "Search Everywhere Optimization". Reframe your “New SEO” project as a game, and you'll become addicted to levelling up. Level 1: Traditional SEO - Audit your site for technical issues - Research keywords and target quick wins - Optimize on-page elements (titles, content) - Build backlinks via guest posts and digital PR Level 2: AI Search Optimization - Optimize content for AI Overviews - Structure content for AI consumption - Create citation-worthy content for AI search - Test how your brand appears in AI search results Level 3: Paid Search Visibility - Launch Google Ads for high-intent keywords - Create YouTube Search Ads targeting competitors - Use Microsoft Ads for Bing and AI-powered search - Track paid visibility across all search platforms Level 4: LLM Answer SEO - Create comprehensive, factual content for LLMs - Build a knowledge base for AI training data - Establish your brand as the authority LLMs reference - Monitor brand mentions in LLMs with Mentions.so Level 5: Brand Authority SEO - Get unlinked brand mentions across the web - Feature in industry roundups and expert lists - Build brand recognition without traditional backlinks - Track brand mention volume and sentiment Level 6: Community SEO - Answer questions in relevant Reddit communities - Participate in Quora discussions in your niche - Engage in Slack communities and Discord servers - Build reputation in industry forums and groups Level 7: Parasite SEO - Repurpose content on Medium and LinkedIn Articles - Publish Substack newsletters to rank in Google - Guest post on high-authority platforms/websites - Leverage existing domain authority for quick rankings Level 8: Platform-Specific SEO - Optimize for Amazon search if selling products - Focus on YouTube SEO for video content - Master TikTok's algorithm for short-form content - Optimize App Store listings for apps/extensions Level 9: Topic Domination - Own conversations across ALL channels - Create content ecosystems to reinforce each platform - Become the go-to expert mentioned everywhere - Monitor and maintain authority across all channels Completed all levels? SEO is constantly evolving in 2025.

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