DMEXCO - Digital Marketing Expo & Conference’s Post

Bold, a bit wild – and definitely unfiltered. 🚴♀️ Lisa Willmann, CMO of SUSHI BIKES, knows that real impact in marketing doesn’t come from glossy campaigns, but from courage, creativity, and a strong stance. In our Insight Out Interview, she shares why she bets on imperfection, how she turned a man in underwear on a bike into a viral TV moment and why brands should finally use their reach to stand for something bigger. Let's mark Lisas words 👉 “If you do mainstream marketing, you’ll eventually become invisible.” Read the full interview with Lisa Willmann now and get inspired to ride your own path: https://lnkd.in/eFk3AiNH #DMEXCO2025 #BoldMarketing #SUSHIBIKES #BrandPurpose