Although luxury and designer brands represent only a small segment of the second-hand consumer market, they were among the first to enter structured circulation. Understanding their inner connections and rules can sometimes help us better grasp the essence of fashion — and even anticipate how trends may be imitated and adopted by broader consumer groups. This report highlights many surprising insights: from designers resigning and moving between houses, to the upcoming sequel of The Devil Wears Prada, both of which deeply influence the direction and trajectory of the fashion industry. And there’s much more inside — well worth a careful read.
📊 The RealReal 's 2025 Resale Report confirms what many of us already see in the market: resale is no longer a side trend — it’s a core pillar of global fashion. Key takeaways: 1/3 of US apparel purchases are secondhand; 58% of consumers prefer resale. Resale economics matter: Chloe Paddington bags rose +236% in average price. Generational shifts: Boomers remain loyal to Rolex Datejust, while Gen Z drove +105% growth in Tag Heuer searches. Weddings fuel the market: bridal searches +247%, vintage rings +198%, wedding shoes +321%. Louis Vuitton leads for the second year, with Speedy searches +110% YoY. Beyond numbers, one message is clear: resale reflects personal style, investment value and cultural identity — dimensions AI cannot replace. 🔗 Full report here👇 #ResaleEconomy #SustainableFashion #ConsumerTrends
