Bansk Group Acquires Byoma from Yellow Wood Partners

My Thoughts!! 💭 🚨 BEAUTY M&A ALERT: Byoma Joins Bansk Group 🚨 The headlines are flashy — Bansk Group acquires a majority stake in Byoma (reported ~$300M in retail sales, asking 13–15x EBITDA). But beyond the numbers, there’s a bigger signal here for founders building in beauty. 🧴 Byoma’s rise was built on simplicity + science: skin-barrier care, clear positioning, and products consumers trust. That clarity translated into scale — and now, investor confidence. 💡 The lesson: It’s not about chasing every trend. It’s about owning a clear whitespace, building loyalty, and scaling a story that investors and consumers can believe in. 2025 is showing us that beauty isn’t slowing down in M&A: Rhode (E.L.F.) – $1B Medik8 (L’Oréal) – $1B Touchland (Church & Dwight) – $880M Dr. Squatch (Unilever) – $1.5B rumored ✨ For indie founders, this momentum is a reminder: Strong brands with focus still command double-digit multiples. Private equity and strategics are hungry for breakout names. The fundamentals — product efficacy, community, and distribution strategy — still matter most. ✨ The takeaway? Beauty is proving its resilience as a high-multiple category where strong positioning + clear consumer loyalty = investor confidence. 💎 Theres always room for more innovation in Beauty! 👀 Watching closely: how Byoma evolves under Bansk’s umbrella — and what this means for the next wave of indie beauty scaling toward acquisition.

On Tuesday, skincare maker BYOMA announced its acquisition by Bansk Group, the parent company of hair-care lines amika, Eva NYC and Ethique Beauty. Financial terms of the deal were not disclosed, though Byoma has generated $500 million in sales since its inception three years ago. Founder and chief executive Marc Elrick will remain at the helm, along with its leadership team. “In Bansk, we’ve found a partner that intimately understands today’s consumer landscape and shares our values and growth ambitions,” said Elrick in a statement, noting that the brand will benefit from “Bansk’s deep expertise scaling purpose-driven consumer brands.” Read the full story by BoF's Liz Flora https://lnkd.in/eRdJA8vQ

🚨 Bansk Group acquires majority stake in BYOMA 🚨 The Bansk Group is set to acquire a majority stake in BYOMA, the science-backed, barrier-focused skincare brand founded by CEO Marc Elrick. Launched in 2022, BYOMA has quickly scaled into a top-five skincare brand at key retailers — while Elrick also built cult self-tan lines TAN-LUXE, ISLE OF PARADISE, and TANOLOGIST under Yellow Wood Partners, LLC’s portfolio business Future Beauty Brands (FBB). Reflecting on the exit, Dana Schmaltz, partner at Yellow Wood, noted: “It has been a privilege to work closely with Marc, who is one of the top beauty entrepreneurs in the world.” This deal signals BYOMA’s next growth chapter, with Bansk’s consumer expertise poised to accelerate its expansion. Read More:  https://lnkd.in/dgN4M-AD #BeautyBusiness #Skincare #MergersAndAcquisitions #BeautyIndustry #BusinessOfBeauty #BYOMA

Bansk Group, a consumer-focused private investment firm, has announced it is acquiring a majority stake in British skincare brand BYOMA from Yellow Wood Partners, LLC. Terms of the transaction have not been disclosed. Founded in 2022 by Marc Elrick, who serves as CEO, Byoma has grown rapidly with its barrier-focused approach to skincare, selling one product every second worldwide. The brand champions clinically effective yet affordable formulas, built around a simple five-step system designed to help consumers strengthen their skin barrier and achieve clearer, healthier, more radiant skin. Read more: https://lnkd.in/gWBavH5Z

Private investment firm Bansk Group has entered into a definitive agreement to acquire a majority stake in viral skincare brand BYOMA. Read here: https://lnkd.in/enVYYRGv #byoma #retail #finance #business #growth #beauty #beautynews // Marc Elrick Chris Kelly

Joy Personal Care began its journey around 37 years ago as a small startup with a single product: talcum powder. For the next 10–12 years, the brand predominantly operated in the talcum powder category. However, in 2001, it pivoted toward the skincare space. Read more: https://lnkd.in/gmfTb9cZ BY - Richa Fulara, IndianRetailer.com, Retailer Media Sunil Agarwal, Co-Founder and Chairman, RSH Global (Joy Personal Care). #retail #business #news #market #update #Joypersonalcare #skincare #expansion #growth Adrija Roy Chowdhury| Rammurthy Mishra| Ankit Verma| Shubham Sharma| Bhawan Dass Pandita| Sumitro Nag| Saima Fatma| Reshmi Basu| Anirudh Agarwal| Subodh Kumar

🚨Asaya secures $3M Funding to power skincare innovation Asaya has raised $3 million in pre-Series A funding led by RPSG Capital Ventures with participation from Suyash Saraf and Anisha Agarwal Saraf,OTP Ventures, and Huddle Ventures. 📍 Founded by Neeraj Biyani,Mandeep Singh Bhatia, and Eeti Sharma in 2021, India, Asaya is building a research-backed skincare brand offering serums, creams, face masks, and treatments for issues like hyperpigmentation and uneven skin tone. It sells directly to consumers through its website, quick-commerce apps, and select offline stores. 📈 The fresh capital will be used to build an advanced innovation center, speed up product development, and grow distribution. ➡️ The company reports 400% yearly growth, driven by its patented molecule MelaMe™, which shows results in 14 days and has outperformed global brands on Indian skin. ➡️ In the next year, Asaya will launch six new products, including one built around another patented molecule developed after 1.5 years of research to tackle a key Indian skin concern. ....................... 🔎 Curated by Investorsync, where capital meets relevance 💡 Powered by #AskBinny #Investorsync #Skincare #RPSGCapital #IndiaStartups #AskBinny

Asaya, a science-driven skincare brand focusing on hyperpigmentation solutions, has raised Rs 28 crore in a pre-Series A funding round led by RPSG Capital Ventures. Apart from this, the funding also saw the participation of strategic investors, including Suyash Saraf and Anisha Agarwal Saraf, co-founders of Dot & Key Skincare, as well as existing backers OTP Ventures and Huddle Ventures, Eeti Sharma and Neeraj Biyani, co-founders of Asaya, told ETRetail. Story by: Charu Lamba Read more at: https://lnkd.in/gE2FuY-r #Asaya #SkincareBrand #HyperpigmentationSolutions #D2CSkincareBrand #Etretail #Latestnews

🚨 Deal Alert in Beauty 🚨 The Bansk Group is acquiring a majority stake in BYOMA, the fast-growing, barrier-focused skin health brand founded by Marc Elrick in 2022. 💡 Why it matters: ➡️ BYOMA’s rise: In just three years, BYOMA has become a top 5 skincare brand at Target, Ulta Beauty, SEPHORA, SpaceNK Apothecary, and Boots UK—winning consumers with affordable, science-backed, barrier-repair skincare. ➡️ Founder power: Elrick, who previously scaled TAN-LUXE, ISLE OF PARADISE, and TANOLOGIST with Yellow Wood Partners, LLC, will continue to lead BYOMA while retaining a minority stake. ➡️ Scale potential: BYOMA is expected to hit $300M in global retail sales in 2025, with expansion powered by Bansk’s deep consumer expertise. ➡️ Portfolio reshuffle: As part of the deal, BYOMA will be divested from Yellow Wood’s Future Beauty Brands, home to Real Techniques, EcoTools, Freeman Beauty, and the sunless tanning portfolio. 📣 In their own words: 💫 Marc Elrick: “This transaction unlocks an accelerated growth trajectory… In Bansk, we’ve found a partner that intimately understands today’s consumer landscape and shares our values and growth ambitions.” 💫 Dana Schmaltz, Yellow Wood: “This represents a full-circle investment. We are proud to have supported Marc across multiple leading beauty brands and know the team is positioned for continued success.” 🔍 The bigger picture: With $3B+ AUM, Bansk has steadily built a powerful beauty and personal care portfolio (amika, Eva NYC, Ethique Beauty). This move cements its position as a serious player in global beauty M&A. Author credit to BeautyMatter. ✨ What do you think—does this signal the next wave of consolidation in science-backed skincare? #BeautyDeals #MergersAndAcquisitions #Skincare #BYOMA #BanskGroup #YellowWoodPartners #BeautyMatter #BeautyIndustry #ConsumerBrands #RetailExpansion #BeautyMergers #InvestmentNews #BeautyBusiness https://lnkd.in/gjv5c6B9

Bengaluru-based Asaya, a research-driven skincare brand, has raised ₹28 crore in pre-Series A funding led by RPSG Capital, with participation from Dot & Key Skincare founders Suyash Saraf and Anisha Agarwal Saraf, along with existing investors OTP Ventures and Huddle Ventures. Founded by Neeraj Biyani, along with two FMCG and consumer industry veterans with over 23 years of experience each, Asaya focuses on solving hyperpigmentation through its patented molecule MelaMe™, clinically proven to deliver results in 14 days. The brand has achieved 400% YoY growth and 5x revenue growth in the last year. The funds will support a new innovation center and the launch of six skincare products over the next 12 months, strengthening Asaya’s position in India’s science-backed beauty market. Read Full Article: https://lnkd.in/gNmMhUdA #RPSGCapital #OTPVentures #HuddleVentures #Skincare #Funding #Innovation #asaya