La Watch Party - What a premiere! It all started this summer, in July, when Lyas hosted a Watch Party for Dior’s first show, he literally brought his TV to a bar so people could watch together (just like a football game). 350 people showed up. We met and together, we decided to take this idea to its next level. But how to make it bigger? With Kitty Events, we found a venue that could welcome a crowd, turned LA CASERNE into an open, inclusive space, and built a giant MacBook from scratch to stream the biggest fashion shows. Every day, for 8 days, between 1,500 and 2,000 people came together to experience the shows, as a community, hosted by Lyas and his contagious energy. The result was more than just an event: it became a cultural moment. A safe space filled with creativity, excitement, and connection. Because fashion isn’t only for the guests inside the shows. It’s for everyone who loves it, lives it, and keeps it alive. A huge congrats to Lyas for running the show! A huge thank you to the amazing teams from The Independents : Kitty Events (Paolina), LUCIEN PAGES COMMUNICATION, Lefty & Idris for making this crazy idea real, and for creating a moment that’s been talked about all over the world, and to the incredible team working around Lyas. This is only the beginning 🔥
C’est vraiment canon !
This is the perfect activation blending a cool creator and an engaged community. Can’t wait to see where you go with this!
Fou !! ❤️
oh wow - masterclass
👏🏼👏🏼👏🏼👏🏼
iconic
Dingue bravo Edouard !!
Founder of NPA Conseil and member of the steering Comity at Respect Zone
2wEdouard Benadava Lyas Medini Kitty Events LA CASERNE, You all deserve very warm congrats to have made it possible. And congratulations too on your professionalism in terms of PR ! You must be located on an island in the Pacific Ocean not to have heard about yout Watch parties these last days ! But just one basic question: who produces the images you show during these Watch Parties? Best