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CIO 🤎 HUGO BOSS | BUILDING THE LEADING FASHION TECHNOLOGY PLATFORM WORLDWIDE | WE 🤎 TECH |

REDEFINING LOYALTY — ONE MARKET, ONE STACK AT A TIME In under two years, HUGO BOSS XP—our next-gen loyalty platform—has gone live in: 🇬🇧 UK 🇫🇷 France 🇩🇪 Germany 🇨🇳 China 📍 Today, we proudly expand into the 🇺🇸 U.S. market, continuing our global rollout. HUGO BOSS XP is engineered on a composable architecture that merges proven loyalty mechanics with emerging technologies: • Tiered Membership Meets Tokenization XP fuses traditional loyalty tiers with Web3 token mechanics, enabling members to collect blockchain-based digital assets that unlock exclusive benefits. • Frequent Visitor Tokens Powered by in-store check-in microservices, these tokens drive real-world engagement and are integrated into our Customer Data Platform (CDP) for real-time personalization. • Omnichannel by Design XP is natively integrated across HB.com, the HUGO BOSS App, and physical retail via a headless loyalty engine, ensuring seamless cross-channel experiences. • Scalable Global Template Built on a modular tech stack, XP supports both full and lightweight deployments, enabling rapid localization and deployment across diverse markets. This isn’t just a launch—it’s the foundation of a scalable, data-driven engagement ecosystem. 🔗 https://lnkd.in/eRWbdPsJ #HUGOBOSSXP #ComposableLoyalty #Web3 #Tokenization #Omnichannel #CustomerEngagement #TechDrivenLoyalty

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Dhruvin Shah

Customer Engagement | WEB3 | Metaverse | Loyalty at HUGO BOSS

1mo

Behind every HB XP launch is a heroic IT team making magic behind the scenes! Thank you!!

Taking loyalty to the next level 🚀

Carlos Z.

VP Global Customer Engagement | Driving CRM, Loyalty, Customer Marketing, Personalization & Omnichannel CX | HUGO BOSS | adidas | LATAM Airlines | Accenture

1mo

Thanks Eddy for your support and guidance!! Different brand, same task… create a new Loyalty benchmark!

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