Protecting Founders’ Brands, Ideas & Inventions⚡| Founder & CEO at Re-think Legal | Trade Mark & Intellectual Property Expert | Trusted Adviser & Start-Up Mentor | Champion of Innovation & IP Protection.
Brand co-existence at its finest🤣! Well played Lewis Capaldi.....or AI? I struggle to tell these days! Co-existence agreements are a big topic in the world of trade marks. For those of you who don't know what I'm talking about, a co-existence agreement is something that two brands put in place when they are "similar", agreeing to do/not to do things so that they can continue to peacefully co-exist and grow. I've helped two brands recently with co-existence agreements, and the general feeling is that they are on the rise. Afterall, from a trade perspective, the world is getting smaller and it's getting harder to come up with branding, which is truly unique for all industries, worldwide. The two brands that I helped recently, started out with an "Asia" focus and have since gone global. Generally speaking, it's those brands which find themselves talking co-existence agreements - they are, in effect, helping companies which are dealing with unexpected growth in unexpected markets. It also happens to other brands which haven't done or continue to do trade mark due diligence in their current and future markets, but that's for another post! Co-existence agreements are a great way to secure your brand, your markets and, ultimately, your ability to function and grow. But not all brands are keen to enter into them. An aggressive company with deep pockets may, instead, opt to try and shut the other brand down through trade mark infringement proceedings. Co-existence agreements should not form part of your strategy - they are a fall-back option! Ultimately, excellent and ongoing trade mark due diligence in your current and future markets is the only way to ensure that you can launch and grow your brand as intended. And, as for Aldi and Capaldi, well they don't need a co-existence agreement. They are both at the top of their game, in totally different markets and there is zero chance of confusion. Unless, that is, Aldi starts ripping off music as well. I mean, with Aldi, you never know right?! If you need help with a co-existence agreement or, even better, you want to try and avoid one altogether, come and speak to us. Brand growth and protection is what we do! #lewiscapaldi #aldi #capaldi #coexistenceagreements #brandcoexistence #rethinklegal #ipspecialists #brandspecialists #trademarks #brandgrowthandprotection
It definitely happened.
SENCo - Safeguarding - Designated Teacher for LAC
2wIt was on our (Cap)Aldi roof 😎