Ephraim Austin’s Post

Your pipeline is only as strong as your questions. Stop asking surface-level questions. Start uncovering real pain, goals, and motivations. The deeper the question, the bigger the opportunity. 👉 Save this and audit your discovery questions before your next call.

Most reps jump into discovery calls thinking about what to ask. But if you don’t know what problems you solve, you’ll never know what to ask about. Questions are just tools to uncover problems. Start with the problems → then design the questions → then the deal moves forward. Tune into @30MPC on Youtube for Armand's break down on how to run a discovery call for any product — even one you’ve never sold before. You'll learn how to: 1. Build and navigate a Discovery Tree to guide every conversation 2. Turn day-to-day pains into executive-level urgency 3. Use “typically” and “magic moment” questions to uncover real business impact

Tip of the day; Prioritize grasping what your customers truly need by asking open-ended questions and listening attentively. This approach enables you to customize your solutions to address their unique challenges, fostering stronger engagement and building trust.

⁉️ Why You Still Haven’t Hit Your Goal (Yet) ⁉️ In this new vid, Ethan breaks down why so many people feel “stuck”, even when they’re making progress. Here’s the truth 👇 You actually don’t have a revenue problem. You have a skill problem... To grow from $0 > $10K > $100K/month, you only need to master 4 skills: 1️⃣ Crafting an irresistible offer 2️⃣ Booking consistent calls 3️⃣ Closing with clarity 4️⃣ Delivering real results Once you’ve built those skills, you’ll never lose them. Forget chasing arbitrary revenue targets. Focus on leveling up your skills, and the results will follow :) 🎥 Watch the full breakdown here, this one’s really gold: https://lnkd.in/gB4XcC8j

🚨 Step 1 of The Pattern Interrupt Framework Series 🚨 “Stop sounding like every other seller.” That’s the move. That’s Step 1. Before you write your next message or open your next call, ask: 👉 What does every other seller say right now? Then make a deliberate choice to do the opposite. Because sameness kills attention. Pattern interrupts earn it. Here’s how that looks in real life 👇 💡 Instead of apologizing for time → own it “I’ll be brief, but this will be worth your 90 seconds.” 💡 Instead of “just checking in” → reframe it “I wanted to sanity-check something before we move on.” 💡 Instead of small talk → drop insight “I noticed something unusual in your Q3 rollout numbers.” Every buyer is in autopilot. Your job is to break it. Be the voice that cuts through. Because the first person who makes the buyer feel something… wins attention. ⚡ Step 2 drops tomorrow. What’s a line you use that instantly gets a buyer’s attention? 👇 Drop your go-to pattern interrupt in the comments.

What Makes a Great Client Call? ☕️💻 If you’ve ever finished a client call thinking “that went great,” — it probably wasn’t because of perfect slides or scripts. It’s because you connected. Here’s what I’ve learned after dozens of calls each month 👇 🎯 Preparation beats improvisation. Knowing who’s on the call, what they care about, and what they’ve been working on — changes the tone completely. 🧭 Ask before you tell. The best insights come when you let the client lead the conversation. One great question can open up everything. 💬 Clarity builds trust. Always make sure the client leaves knowing what’s next — no confusion, no assumptions. ❤️ And finally — be human. Clients don’t remember your deck. They remember how you made them feel on the call. What’s one thing you always do to make your client calls better?

When we lead with empathy, we: 💬 Listen before responding 🤝 Understand the “why” behind a client’s request 🧭 Focus on outcomes that matter most to them, not just what fits our roadmap

If I was just starting to cold call and knew nothing, here's 3 things I'd focus on: 1) The list- build a list of people that actually pick up the phone! ala Ryan Reisert 2) Stand up when you make your calls- science has shown that you will be more confident assuming this posture. 3) Get out our your head- there is no right or wrong way to make calls, no right or wrong script, no perfect opener etc... Just pick up the phone and dial! What else would you include?

Do you feel 𝗔𝗜’𝘀 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 aren’t as good as you would 𝗹𝗶𝗸𝗲? Don’t worry — there’s an easy fix. It’s called 𝗖𝘂𝘀𝘁𝗼𝗺 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝘀. And you can learn how to use them in under 3 minutes. They help you: ✅ Get consistent answers ✅ Save time ✅ Personalize results to your goals and style

In 3 weeks, people should know your name. Not because you shouted louder. Because you showed up consistently. Here’s a simple sprint you can actually stick to: Week 1: Post 3 times. Comment on 5 local business posts daily. Week 2: Post 4 times. Share 1 customer story. Ask 1 question that sparks replies. Week 3: Post 5 times. Start 2 micro-collabs with Ottawa accounts. Record 1 simple video. Now ask yourself: Could you actually try this for 3 weeks? What would happen if you did? What excuse usually stops you? Track just 3 things: Profile visits Inbound DMs Website clicks If they go up, you’re building momentum. So what’s stopping you from trying this sprint? Comment “I’m in,” and I’ll send you 3 easy post ideas to kickstart it.