Join us in this movement! The time is now, and the future is ours to shape, together!
𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘀𝗽𝗼𝗿𝘁 𝘄𝗼𝗻’𝘁 𝗿𝗲𝘃𝗲𝗮𝗹 𝗶𝘁𝘀𝗲𝗹𝗳. 𝗬𝗼𝘂 𝗺𝘂𝘀𝘁 𝗼𝗽𝗲𝗻 𝗶𝘁. In a world full of noise, our black box invites you to break the silence around Para sport. It’s an object. A metaphor. A message from European Para Championships founder Eric Kersten. A symbol of how Para athletes move, lead, and compete. On their own terms. A challenge to rethink how sport feels, sounds, and inspires. Inside is a sound with meaning. But what’s inside is only the beginning. Eric shares what this signal represents and why it’s calling on bold brands to help lead the future of sport. The European Para Championships aren’t just another event. They’re a movement. A stage where Para athletes lead. Where visibility becomes legacy and where purpose meets performance. Want to open it? Let’s discover the future of sport, together. 🚀 👉 https://lnkd.in/eidzzqek #OpenTheBox #FutureOfSport #EPC2027 #InclusiveByDesign #BlackBox #ParaSport
Para Sport | Purposeful Partnerships | Media Rights Strategy | Commercial Leadership | Organizing Major Sports Events | International Perspective
5d100% agree, Eric Kersten. The momentum is real—and the data backs it up: 📈 Global interest in the Paralympic Games has grown consistently since 2004, with Paris 2024 delivering record levels of visibility (IPC). 📊 And 75% of consumers now expect brands to reflect diversity and inclusion in their actions—not just their ads (Kantar). This isn’t just a moment. It’s a movement. Let’s shape the future of sport—together. #OpenTheBox #FutureOfSport #EPC2035 #InclusiveByDesign #PurposeInAction