Expressworks’ Post

💡 Don’t Just Look at Revenue — Decode What Drives It Many of the clients we meet are surprised when we start talking about their topline and strategies to increase it. They often tell us — “But aren’t you an accounting and finance firm?” Yes, we are. But here’s the truth 👇 Finance isn’t just about reporting numbers — it’s about decoding them. Your revenue is not a single number. It’s the outcome of multiple levers — each one a controllable metric that tells you where growth is hiding. Here’s the framework we often share with clients 👇 ➡️ No. of Leads × Conversion Ratio = No. of Clients ➡️ No. of Clients × Average Order Value × No. of Transactions = Turnover ➡️ Turnover × Margin = Profits Most business owners focus on revenue as a metric, when they should focus on the metrics that create revenue. 💡 Tip: Break down your revenue drivers, measure each one, and see where the bottleneck lies. Improving even one of these by approximately 15% can multiply your overall profits dramatically — thanks to the power of operating and financial leverage working together. I’ve also shared below some strategies to increase each parameter by 15% — practical steps that can compound your business growth exponentially. At Expressworks, we help founders and CEOs go beyond bookkeeping — by using accounting and finance as a growth tool to identify the hidden levers behind their numbers. If you’d like to uncover what’s really driving your growth — we’re here to help you decode it. Do check out our website: ewbtrend.com Reach us at: care@ewbtrend.com #Expressworks #SmartLeadersDelegate #FinanceForFounders #RevenueGrowth #BusinessMetrics #FinancialStrategy #FPandA #BusinessGrowth #ProfitLevers #Advisory #Entrepreneurship

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