Experian’s Post

We’re thrilled to announce a strategic partnership between Experian South Africa and Vault22, unlocking a new era of data-driven consumer intelligence in South Africa. This collaboration is set to redefine how we understand and engage with consumers, combining the power of bureau data with consented transaction data to deliver deeper, more actionable insights. 𝗞𝗘𝗬 𝗙𝗢𝗖𝗨𝗦 𝗔𝗥𝗘𝗔𝗦: 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 By integrating Vault22’s transaction data into Experian’s FAS Persona lens, we’re elevating our ability to understand real consumer behaviour, spending patterns, affordability trends, and financial distress signals. Enables hyper-personalised product marketing, smarter segmentation, and more targeted engagement strategies. 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 With access to real-time, consented transaction data over a 3–12 month window, we now provide a holistic view of consumer affordability. Empowers consumers and lenders with clearer financial health insights, supporting responsible lending and financial inclusion. 𝗡𝗲𝘅𝘁-𝗟𝗲𝘃𝗲𝗹 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 We’re entering the research space with game-changing capabilities: behavioural insights across 55 million consumers, updated monthly! From telco usage and delivery services to gaming, social media, and device preferences, segmented by FAS Group, this is beyond traditional market research. This partnership is more than data, it is about unlocking new possibilities for businesses, marketers, and financial institutions to connect with consumers in meaningful, responsible, and innovative ways. #Experian #Vault22 #ConsumerInsights #Affordability #DataDrivenMarketing #FASPersona #Partnership #Innovation #FinancialInclusion #BehaviouralData #MarketingIntelligence #InnovationCity #DataForGood #BeTheChange