How OUAI became a 9-figure brand with FabFitFun's help

We love seeing our brand partners win, and this spotlight on OUAI in Inc. Magazine is a perfect example. From early on, OUAI made smart, strategic choices to grow their business, and we’re proud that FabFitFun was part of that journey. Our partnership helped OUAI reach a highly engaged, beauty-loving audience at scale, building trial, awareness, and long-term brand love in a way traditional channels couldn’t. As this article shows, growth isn’t always about more, it’s about better. Better distribution. Better storytelling. Better alignment with the right platforms and people. 📦 💄 Read how OUAI became a 9-figure brand (and where FabFitFun fits into the story): https://lnkd.in/g38BS5rW