Fabienne Claudinon’s Post

🍯 The sweetest beauty collab of the year! 🤎 With our Clinique Nude Honey launch, we wanted to bring the trending connection between beauty and food to life — and what better way than through a delicious collaboration? Together with Cinnamood, we created an exclusive Clinique x Cinnamood Nude Honey Roll. For the entire month of September, this special roll was available in seven selected stores across the DACH region. With every purchase, consumers received a Clinique lipstick sample and a discount code as a little extra treat. The response? Overwhelming! Within just a few days, the collab went viral on TikTok — everyone wanted the Nude Honey Roll. Paired with an exclusive two-day consumer event in Berlin, which made Clinique, Nude Honey and Cinnamood truly come to life, we created an incredible wave of buzz and excitement. And even after the samples ran out, the Nude Honey Roll kept selling — proof that this collaboration simply made sense. This project once again showed what’s at the heart of impactful brand experiences: ✨ Making your brand tangible and shareable ✨ Knowing your community — and where to find them ✨ Choosing the right partners to amplify reach ✨ And, as always — thinking 360° is key It’s been such a joy to see how a simple yet creative idea turned into one of the sweetest and most talked-about collaborations of the year. 🤎 A huge thank you to Cinnamood International for bringing this idea to life with us — and for being the perfect partner in creating such a fun and flavorful collaboration. And of course, thank you to everyone else who made this activation possible — our amazing team, partners, creators, and of course, all the Clinique lovers who lined up, shared, and made Nude Honey shine. 🍯 Linda Höck Veronika Haselbeck van a. dan(g) Nicolas Nöring Sarah Enne Caroline Yilmaz The Estée Lauder Companies Inc.