Fabio Todesco’s Post

The next competitive edge in marketing won’t come from data, AI, or technology, it’ll come from leadership. Over the past year, we’ve all talked about AI-powered personalization, short-form video, and first-party data strategies. These are crucial, but they’re not what separates the good from the great. What truly differentiates marketing teams in 2025 is how leaders bring strategy, creativity, and human connection together. Here’s what I’m seeing among high-performing teams across the U.S. market: 1. Strategic clarity over activity The best CMOs are saying no more often. They focus on fewer, better initiatives, aligned with business impact, not surface-level metrics. 2. Empowered collaboration Marketing no longer wins alone. The new leaders build cross-functional bridges with data, product, and sales turning insights into execution. 3. Data with empathy AI and analytics give us precision, but empathy gives us purpose. The future belongs to brands that understand humans, not just algorithms. 4. Culture of experimentation Innovation doesn’t happen in presentations, it happens when teams test, fail fast, and learn continuously. The most successful teams are the ones led by people who connect business goals to human truth. As AI reshapes our industry, leadership will define who thrives in this next chapter. In your view, what's the most valuable skill a marketing leader should develop in 2025? #MarketingStrategy #Leadership #DigitalTransformation #AI #DataDrivenMarketing #Growth

Marketing can be interpreted in many ways depending on how one defines it. There is no single correct answer. Likewise, a brand must continually reshape its expression, based on the idealized concept it is founded upon and show different facets from multiple perspectives. One point that has been on my mind recently is this: when marketing is defined in a broader meaning than just ads and promotion, there is surprisingly little discussion about how it should engage other functions, influence them and pursue the optimal way of progressing the business. In reality, this is much closer to the real essence of business and it is also precisely the space where the role of AI remains uncertain. How should marketing leadership guide cross-functional management across R&D, engineering, procurement, supply chain, project management, and sales etc. through the lens of marketing? This is an area where industry structures and business models diverge significantly and therefore the one that resists being discussed by conceptual frameworks. Instead, it is the dynamics that can only be seen by immersing oneself deeply into its business. Now, as AI becomes increasingly embedded in our operations, what we truly need is a new kind of leadership; leadership that not only reimagines how to use AI within the business but also demonstrates how to integrate it meaningfully into the broader fabric of organizational management. #Marketing #AI #Leadership

MOVE™: Proven System. AI-Enabled Future. The Next Chapter of Strategy. For months, we’ve explored where strategy stands — and where it’s going. We began with why the old tools failed: they were built for planning, not for the speed and complexity of today’s decisions. Then we turned to AI: powerful, fast — but without structure or judgment, it only amplifies noise. Now, we turn to what comes next. MOVE™ is built on 25+ years of field experience and over $2 billion in incremental EBITDA delivered. It’s a complete system of seven tools and the right prompts — proven to help executives align strategy and execution by making decision logic visible, testable, and connected directly to results. And now, the same framework that drives disciplined thinking and execution is being extended through AI and Agentic AI — unlocking adaptability, foresight, and measurable impact. MOVE provides structure for strategic clarity and execution discipline. MOVE + AI adds speed and adaptability. MOVE + Agentic AI creates continuous learning and foresight. Because AI doesn’t replace leadership — it multiplies it. And strategy still shows up where it always has: in EBITDA. In the weeks ahead, I’ll share excerpts from the MOVE book, examples of the tools, and how AI and Agentic AI extend what’s already proven to work — helping leaders bridge strategy and execution. We’re also preparing the first MOVE Masterclass — a practical, applied experience. I’m opening two limited collaborations for senior executives ready to work through their next strategic moves using this system: → one in London (UK) → one in New York or Los Angeles (US) These aren’t “projects.” They’re working sessions — applying MOVE + AI + Agentic AI to live business challenges with measurable outcomes. If you know a CEO or President who would value that, feel free to forward this post. And if that sounds like you — reach out directly. MOVE: AI-Enabled Strategy for a Fast World Publishing Nov 21 2025 Routledge Taylor & Francis Group Business #Strategy  #Leadership  #AIStrategy

𝗪𝗶𝗹𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗶𝗹𝗹 𝗲𝘅𝗶𝘀𝘁 𝗶𝗻 𝗮 𝗳𝗲𝘄 𝘆𝗲𝗮𝗿𝘀 — 𝗼𝗿 𝘄𝗶𝗹𝗹 𝗔𝗜 𝘁𝗮𝗸𝗲 𝗼𝘃𝗲𝗿? That’s a question I get asked often — and one I reflect on regularly with peers.   Gen AI will reshape – but marketing will remain the discipline that connects 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝘀𝗮𝗹𝗲𝘀, 𝗮𝗻𝗱 𝗥&𝗗 - both creative and purposeful. It’s about value creation, driving brand and portfolio growth, and digital transformation – things AI can support, but not lead. 𝗔𝗜 𝗰𝗮𝗻 𝗯𝗲 𝘁𝗵𝗲 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿: taking over repetitive tasks and freeing us to focus on creativity, strategy and collaboration. The marketing role will evolve — faster than we think 👇. 🧠 Prompting will be the new photography ⚙️ Understanding AI will be as essential as knowing your CRM. 💡 Collaboration and critical thinking  will define great marketers.   As leaders, our job is to 𝗴𝘂𝗶𝗱𝗲 𝘁𝗲𝗮𝗺𝘀 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝘆 – to enhance creativity, not replace it. AI should be the marketer’s 𝗯𝗲𝘀𝘁 𝗮𝗹𝗹𝘆, driving performance and sharpening insight, while keeping space for truly strategic, critical and creative thinking.   👉 How do you see AI transforming the marketing role?   #MarketingLeadership #AI #FutureOfWork #Innovation #DigitalTransformation

The Future Is Not Headcount. What are you scared of? For many leaders, it’s not the competition or the market. It’s the fear of wasting money. Of building bloated teams that look impressive on paper but cannot keep up with what the business truly needs. Adding headcount has always felt safe. More people, more output. But deep down, you know it is not working that way anymore. The Hidden Fear in Marketing Teams When teams get too big, leaders often stay quiet about what they see: • More meetings, fewer results. • Endless reporting instead of execution. • Campaigns that crawl instead of sprint. • Budgets that grow without pipeline to match. The fear is not just “what if AI changes everything.” It is “what if we keep spending the old way and fall behind.” AI Is Not the Monster Under the Bed You might be hesitant about AI. Some fear it will replace people. Others worry it will make their brand sound robotic. The truth is simpler. AI is not the monster. It is a tool. Used poorly, it makes you weaker. Used wisely, it makes your team sharper, faster, and more creative. The question is not whether to use AI, but where to place it. And how to guide your people so it amplifies their strengths instead of erasing them. Where Fractional Leadership Fits This is where fractional marketing leaders come in. Not as full-time overhead, but as advisors, mentors, and operators who bring focus without bloat. A fractional leader can: • Expose waste and reorganize priorities. • Teach your team when AI should take over and when humans should take the lead. • Pilot new programs that prove results quickly. • Hold everyone accountable to revenue, not vanity metrics. It is not about being afraid of the future. It is about being ready for it. The Future Is Leaner, Smarter, More Human The companies that win will not be the ones with the most people. They will be the ones with the right people, guided by leaders who know how to use AI as leverage instead of a crutch. So what are you scared of? That AI will replace your team? Or that without it, your competitors will replace you? The smart choice is not fear. It is balance. Fractional leadership plus AI. Less noise, more clarity. Fewer people, bigger results. #Leadership #MarketingLeadership #AIMarketing #FractionalMarketing #B2BTech

𝐖𝐡𝐲 𝐝𝐨 𝐦𝐨𝐬𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐚𝐢𝐥? Not because the vision is flawed. But because the strategy lacks the clarity and specificity to translate into execution. The 3 filters to test whether a strategy will hold up: 1️⃣ 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 - If every team member can’t explain the strategy in one sentence, it will fragment in execution. 2️⃣ 𝗙𝗼𝗰𝘂𝘀 - Strategy is a choice. A strong one says more about what not to do than what to do. 3️⃣ 𝗠𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 - Progress must be visible in weeks, not quarters. Otherwise, it’s too distant to drive behavior. Evidence backs this up: McKinsey & Company found only 20% of strategies are executed as intended. The rest dissolve into “good ideas” that never influence daily decisions. A strategy is not a document. It’s a system of choices, discipline, and measurement that shapes how people act every day. 👉 If your strategy is compelling on paper but struggling in practice, that’s where the real work begins. That’s where I partner with leaders to move from intention to traction. ♻️ Repost if this could help someone in your network sharpen their strategy. —-------- 🤓 Follow Jeff Eyet 🔑✨ for practical strategies on AI and business growth 🌐 Visit www.biginnovates.com to learn more.

💬 AI Isn’t Here to Replace Leadership — It’s Here to Redefine It As a CFO or CRO, it’s easy to see AI as a tool to make our jobs easier. Automation. Dashboards. Predictive analytics. Faster reporting. Smarter forecasts. And yes — AI does make things easier. But the real opportunity isn’t in convenience — it’s in capacity. When used for the right reasons, AI doesn’t replace great leaders — it amplifies them. It gives us back the one resource we never seem to have enough of: time. Time to think. Time to lead. Time to spend with the most important asset we have — our people. AI can close the books faster, model revenue in seconds, and analyze GTM performance better than any spreadsheet ever could. But what it CAN'T do is lead. It can’t feel the pulse of a team that’s losing motivation. It can’t coach a salesperson who’s on the edge of burnout. It can’t replace the impact of a leader who shows up — not to direct, but to do. When AI is used with the right intention, it becomes a force multiplier for leadership. It handles the noise so leaders can focus on what actually drives growth: ✅ The people behind the numbers ✅ The customers behind the contracts ✅ The culture behind the performance It’s not about managing the P&L — it’s about nurturing the People & Leadership behind it. AI, used thoughtfully, helps us create space for what matters most. It allows us to: ✅ Engage with our teams more deeply ✅ Strengthen relationships with customers ✅ Focus on strategy instead of spreadsheets Because when you combine technology with empathy, data with direction, and AI with authenticity — you unlock the best of both worlds. AI can be a massive benefit — when it’s used for the right reasons. Not to do less, but to do more of what matters. That’s how modern leaders drive growth: ✅With intelligence, yes. ✅But also with intention. #Leadership #AI #CFO #CRO #PeopleFirst #DigitalTransformation #BusinessStrategy #OperationalExcellence #Innovation #GrowthMindset #FutureOfWork #LeadershipDevelopment #HumanCapital #ScalingUp #Entrepreneurship

The age of AI is rewriting the rules of growth leadership. The playbook that got us here won't get us there. For years, we built growth teams like assembly lines—specialists in silos, optimizing their single metric. That era is over. The future belongs to the full-stack marketer, a versatile leader who orchestrates the entire growth ecosystem, from strategy to execution. But this isn't about one person doing everything. It's about a new human-AI partnership. With AI as our execution engine, we're free to focus on what truly matters: vision, creativity, and strategy. The marketer of tomorrow isn't a role; it's a system. To lead in this new paradigm, we must embrace three fundamental shifts: 1. Develop Deep AI Literacy: It's no longer enough to know that AI works. We need to understand how it works—its construction, its behavior, and its impact on future distribution channels. This isn't about becoming a data scientist. It's about asking the right questions, managing the risks, and leading your team through the change. As LinkedIn's COO Daniel Shapero says, "AI adoption is fundamentally a leadership challenge as much as a technology one." 2. Cultivate an Experimental Mindset: The leaders who thrive in the AI era aren't the ones with all the answers; they're the ones who ask the best questions. Experimentation is our new operating system. It's how we de-risk decisions, unlock innovation, and build resilient teams. We must build a culture that rewards learning, not just results, and views failure as feedback. 3. Embrace Discomfort and Humility: Navigating the unknown is the new norm. The most effective leaders are those who can say, "I don't know. Let's test it." This vulnerability builds trust and empowers teams to take risks. We must be willing to be beginners again, to challenge our own assumptions, and to lead with humility in the face of uncertainty. The path forward is not about having a perfect map. It's about having a reliable compass. For growth leaders, that compass is a relentless curiosity, a commitment to experimentation, and the courage to lead through ambiguity. #GrowthLeadership #AI #Marketing #SaaS #FutureOfWork

📘 𝗔𝗜 𝗙𝗢𝗥 𝗥𝗘𝗧𝗔𝗜𝗟 𝗦𝗨𝗖𝗖𝗘𝗦𝗦 𝗯𝘆 Linda Johansen-James 𝗮𝗻𝗱 Sharon Gee Marketing, AI and Content for Retail Brands isn't just a primer on technology - it’s a blueprint for how AI can amplify, not replace, the human heartbeat of commerce! One of the benefits of being part of RETHINK Retail, there is no shortage of industry experts who have penned a book worth reading. I will never accept one for free - 𝙄 𝙬𝙞𝙡𝙡 𝙜𝙡𝙖𝙙𝙡𝙮 𝙥𝙪𝙧𝙘𝙝𝙖𝙨𝙚 𝙞𝙩, 𝙝𝙖𝙧𝙙 𝙘𝙤𝙥𝙮 𝙞𝙛 𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚, 𝙖𝙣𝙙 𝙩𝙖𝙠𝙚 𝙞𝙩 𝙬𝙞𝙩𝙝 𝙢𝙚 𝙩𝙤 𝙧𝙚𝙖𝙙 𝙖𝙨 𝙄 𝙩𝙧𝙖𝙫𝙚𝙡. While recently navigating cobblestone streets, historic train stations, and winding coastlines through the UK and Ireland, during my downtime, 𝙄 𝙛𝙤𝙪𝙣𝙙 𝙢𝙮𝙨𝙚𝙡𝙛 𝙞𝙢𝙢𝙚𝙧𝙨𝙚𝙙 𝙞𝙣 𝙖 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙠𝙞𝙣𝙙 𝙤𝙛 𝙟𝙤𝙪𝙧𝙣𝙚𝙮 - 𝙤𝙣𝙚 𝙞𝙣𝙩𝙤 𝙩𝙝𝙚 𝙚𝙫𝙤𝙡𝙫𝙞𝙣𝙜 𝙧𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥 𝙗𝙚𝙩𝙬𝙚𝙚𝙣 𝙖𝙧𝙩𝙞𝙛𝙞𝙘𝙞𝙖𝙡 𝙞𝙣𝙩𝙚𝙡𝙡𝙞𝙜𝙚𝙣𝙘𝙚 𝙖𝙣𝙙 𝙧𝙚𝙩𝙖𝙞𝙡 𝙡𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥. As someone who has spent decades at the intersection of storytelling and strategy, I’m drawn to the tension between innovation and connection. This book doesn't romanticize AI. Instead, it respects it - and more importantly, it respects the customer and the retail associate. It reinforces a philosophy I’ve long believed: 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙥𝙤𝙬𝙚𝙧𝙛𝙪𝙡 𝙩𝙧𝙖𝙣𝙨𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣 𝙝𝙖𝙥𝙥𝙚𝙣𝙨 𝙬𝙝𝙚𝙣 𝙬𝙚 𝙪𝙨𝙚 𝙩𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮 𝙩𝙤 𝙚𝙡𝙚𝙫𝙖𝙩𝙚 𝙝𝙪𝙢𝙖𝙣 𝙥𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡, 𝙣𝙤𝙩 𝙙𝙞𝙢𝙞𝙣𝙞𝙨𝙝 𝙞𝙩. 🧭 The stories and strategies Linda and Shirley share reminded us that while technology evolves rapidly, leadership must remain anchored in empathy, agility, and purpose. Whether we’re guiding teams through disruption or designing the next-generation experience, 𝙤𝙪𝙧 𝙧𝙤𝙡𝙚 𝙞𝙨𝙣’𝙩 𝙩𝙤 𝙘𝙝𝙖𝙨𝙚 𝙬𝙝𝙖𝙩’𝙨 𝙣𝙚𝙭𝙩 - 𝙞𝙩’𝙨 𝙩𝙤 𝙨𝙝𝙖𝙥𝙚 𝙬𝙝𝙖𝙩’𝙨 𝙢𝙚𝙖𝙣𝙞𝙣𝙜𝙛𝙪𝙡. 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮 𝗿𝗲𝘁𝗮𝗶𝗹 𝗹𝗲𝗮𝗱𝗲𝗿, 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿, 𝗼𝗿 𝘀𝗶𝗺𝗽𝗹𝘆 𝗰𝘂𝗿𝗶𝗼𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗔𝗜 𝗰𝗮𝗻 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, 𝗜 𝗵𝗶𝗴𝗵𝗹𝘆 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱 𝗴𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗼𝗻𝗲 𝗮 𝗿𝗲𝗮𝗱. 🔗 AI FOR RETAIL SUCCESS by Linda Johansen-James and Shirley Gee https://lnkd.in/exxxVH5R

🚀 Revenue enablement isn't just a nice-to-have. It's a growth engine. Harvard Business Review Analytic Services' new report, Accelerating Growth Through Revenue Enablement, reveals how leading companies are closing the gap between intention and execution by aligning teams, leveraging AI, and turning enablement into a true growth driver. 📊 The numbers tell the story: -96% of respondents say meaningful customer interactions are critical to revenue enablement. -Only 57% feel their organization is highly successful at delivering them. That gap speaks volumes. As buyer expectations evolve, legacy sales models and fragmented GTM strategies just won't cut it. Companies like Uber, Franklin Templeton and Lumen Technologies are showing the way, prioritizing talent, technology, and cross-functional collaboration to thrive in an uncertain economy. 💡 Want to see how the leaders are doing it? Learn more, here ➡️ https://lnkd.in/evBpZ7-r