Meta, Vodafone, Google release AV1 codec white paper for mobile video streaming

🎬 Excited to share my recent interview with StreamTV Insider, where I discuss how open standards could be the key to solving some of video streaming’s biggest challenges. In the interview, I explore how open standards can unlock a more seamless, scalable, and innovative future for streaming - tackling issues like fragmentation, vendor lock-in, interoperability, and user experience. If you're curious about where the industry is headed and how collaboration can drive meaningful change, this conversation is for you. https://lnkd.in/dBmkFyBy

Collaborative Streaming: Apple vs. Google's Battle for Seamless Shared Experiences Apple and Google are intensifying their competition in collaborative streaming technologies, aiming to revolutionize how users share media experiences. The tech giants are developing innovative platforms that promise more intuitive, real-time content sharing across devices. Early prototypes suggest groundbreaking features that could transform digital entertainment, with potential implications for social media, remote entertainment, and interactive media consumption. Industry analysts are closely watching this emerging technological battleground. Read full article 👇 https://lnkd.in/drCHMrSR

Collaborative Streaming: Apple vs. Google's Battle for Seamless Shared Experiences Apple and Google are intensifying their competition in collaborative streaming technologies, aiming to revolutionize how users share media experiences. The tech giants are developing innovative platforms that promise more intuitive, real-time content sharing across devices. Early prototypes suggest groundbreaking features that could transform digital entertainment, with potential implications for social media, remote entertainment, and interactive media consumption. Industry analysts are closely watching this emerging technological battleground. Read full article 👇 https://lnkd.in/dzmbqMPr

🎥 How Video Streaming Works — Simplified! Every time you hit Play, a complex process unfolds in milliseconds: 1️⃣ Encode: Compress video using codecs like H.264, H.265, or AV1 2️⃣ Transport: Stream via protocols — HLS, MPEG-DASH, or WebRTC 3️⃣ Decode & Play: Your device buffers, decodes, and adjusts quality on the fly 🚀 Future: AI-driven adaptive streaming, edge delivery & 5G will make real-time, ultra-HD, and AR/VR streaming smoother than ever. #VideoStreaming #Technology #5G #AI #WebRTC #Innovation #MediaTech

Google, Meta, and others think they've found the key to smoother mobile video streaming Google, Meta, and other tech giants believe they've discovered a solution for seamless mobile video streaming with AV1, reducing data usage significantly. However, the reality isn't as simple with ongoing challenges in device compatibility and power consumption. In recent years, the demand for high-quality video streaming on mobile devices has surged tremendously. Companies such as Google, Meta, and others are championing the AV1 codec as a solution for efficient and smoother streaming. Promising significant reductions in data usage while maintaining quality, AV1 appears to be a game-changer in theory. Despite AV1's promising prospects, a major hurdle remains: device compatibility. The codec requires intricate modeling to assess whether today's devices can handle it. While some high-end phones are equipped with the necessary hardware support, many devices still rely on software decoding, which can drain batteries rapidly. Herein lies a critical trade-off: while hardware decoding provides efficiency, it's primarily available on premium devices. On the other hand, software decoding, accessible to a broader range, suffers from issues such as decreased battery life. Key Challenges in Implementing AV1: Despite these challenges, the industry is optimistic. Innovations continue to emerge, aiming to bridge these gaps. There are ongoing efforts to enhance hardware support and optimize software decoders. Only time will tell if AV1 will dominate the mobile streaming landscape, but its potential is undeniable. #CurrentTrendsInTechnology Source : TechRadar

From GenAI video to large-scale streaming, one thing’s clear: AI is reshaping every frame of how video gets made and moved. 🚀 The Sima Labs (Video Tech) team just integrated SimaBit into Dolby Laboratories (Dolby Hybrik), unlocking faster, cheaper, smarter video distribution through AI-driven optimization. Thanks to Gabe Russell and the Hybrik team for the fantastic partnership. SimaLabs also released a new white-paper on Real-Time Video Creative Optimization (RTVCO), showing how SimaLabs helps GenAI platforms deliver faster, higher-quality GenAI video, at lower GPU cost. 👉 If your team uses Dolby Hybrik or is scaling GenAI video workflows, DM me to explore what SimaLabs.ai can unlock. 🔗 Links to both in the comments

Disney, Apple, Google, Microsoft, Netflix, and more are backing the AV2 codec, the successor to AV1 — expected by the end of 2025. Key upgrades: 📺 Higher picture quality with lower bandwidth ⚡ Greater efficiency for high-resolution streaming 🏟️ Multi-stream & split-screen support (ideal for live sports/events) 🎮 Enhanced AR/VR delivery 🔍 Wider visual quality range AV2 isn’t the only codec in the race — competitors like H.266/VVC are also pushing the boundaries of compression and quality. AV2 could become the generation leap that reshapes how we experience streaming. 👉 Which codec do you think will dominate the next wave of streaming — AV2, H.266, or something else? https://lnkd.in/eDRT9-uW

I’m pleased to share that our article has been published in the Journal of Network and Computer Applications: “Autoformer-based mobility and handoff-aware prediction for QoE enhancement in adaptive video streaming in 4G/5G networks.” This work presents a deep learning–based framework that integrates time-series prediction with mobility and handoff awareness to enhance Quality of Experience (QoE) in adaptive video streaming under highly dynamic 4G/5G environments. You can access the article here: https://lnkd.in/dBjXJfiE #DeepLearning #AdaptiveStreaming #QoE #5G

Meta, Vodafone, and Google have released a new 27-page white paper detailing 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗔𝗩𝟭 𝗰𝗼𝗱𝗲𝗰 𝗶𝗻 𝗲𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝘃𝗶𝗱𝗲𝗼 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗼𝗻 𝗺𝗼𝗯𝗶𝗹𝗲 𝗱𝗲𝘃𝗶𝗰𝗲𝘀, 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝗶𝗻 𝗹𝗼𝘄- 𝗮𝗻𝗱 𝗺𝗶𝗱-𝘁𝗶𝗲𝗿 𝗱𝗲𝘃𝗶𝗰𝗲𝘀. Meta and YouTube call out the improved user experience while Vodafone highlights the benefits to "optimize network capacity." A combined team of ten employees from Meta, Vodafone, and Google contributed to the paper. Link to whitepaper here: https://lnkd.in/eQZCpaZ7 #streamingmedia #codecs #encoding #AV1 #infrastructure #SVOD #AVOD #transcoding #videoworkflow

🎬 Streaming wars aren’t just about content anymore — they’re about experience. When a user presses play, they don’t care about your infrastructure. They care about smooth playback, crisp quality, and ads that don’t ruin the flow. Behind the scenes, though, it’s a battlefield of devices: smart TVs, set-top boxes, CTVs, mobiles, and even older models still in circulation. This is where real-time device intelligence becomes the game-changer. With DeviceAtlas, streaming platforms can: ✅ Detect and classify any device instantly (yes, even the obscure ones) ✅ Power adaptive streaming by aligning quality with real capabilities ✅ Standardize device data to feed monitoring, analytics, and monetization ✅ Reduce buffering, errors, and wasted ad impressions Because in streaming, every second counts. 👉 The real question: is your platform truly device-aware? #Streaming #OTT #CTV #AdTech #DeviceIntelligence