Florian Boelter’s Post

Ever hit publish on a creative and then noticed something slightly off, a misaligned element, fuzzy text, or colours that don’t quite match the brand? I’ve been there too. Over time, I’ve learned that attention to these small details is what separates good design from great design. Now, before I share anything, I run through these 5 quick checks: alignment, readability, brand consistency, visual hierarchy, and export quality. Because in design (and in storytelling), details aren’t just details, they define the experience. #DesignProcess #BrandConsistency #CreativeExcellence #MarketingDesign #AttentionToDetail

If you've ever worked in design, you know this loop is painfully real. 🍊💚 It starts with a simple, elegant presentation (Panel 1). Then the feedback arrives: "I love it, but can you just... make it pop?" (Panel 2). A few hours of trying to interpret that request later, you've gone too far. And the response is swift (Panel 3). We’ve all been the orange blob. This isn't just a funny comic—it's a reminder of why defining success criteria before the first draft is crucial. Sending a virtual coffee to every designer who has had to "Start Over" (Panel 4) because of ambiguous feedback. You're not alone! #AgencyLife #DesignersOfLinkedIn #FreelancerStruggles #GraphicDesign #CreativeIndustry

If your report looks good but reads hard, the design isn’t working. Design’s real job is to make information easy to absorb. That’s why I obsess over whitespace, font size, and alignment. It’s not about pretty visuals, it’s about flow. So your reader glides from one point to the next without thinking. That’s the difference between “designed” and “communicated.” If you’re planning your next report or publication, let’s make it a visual story your audience actually reads. #ReportDesign #CommunicationDesign #NonprofitMarketing #DesignThinking

Believe me, your infographic will be scrolled past... without a second glance. People don’t read infographics. They feel them first. Here are 5 ways to make yours truly memorable: Tell a story — Every great infographic flows like a journey. It starts with curiosity, builds interest, and ends with clarity. Simplify complexity — Cut the clutter. Visuals should make data lighter, not heavier. Use strong hierarchy — Guide the eyes with contrast, spacing, and flow. Don’t make viewers guess where to look. Add emotional appeal — A touch of surprise, humor, or empathy can make people remember your message. Maintain brand consistency — Color, type, and tone should speak your brand’s language every time. Design is not just about visuals. It’s about making information stick in the viewer’s mind. That’s what I do. Turn complex ideas into clear, shareable, and engaging visuals. Follow me for more insights on impactful design. #DesignTips #InfographicDesign #VisualStorytelling #GraphicDesign #ContentMarketing #BrandDesign

The best design can fail — if it’s not presented well. Because people don’t just see what you made, they see how you show it. A great presentation transforms your design from “just good work” to “professional value.” It helps you: -Build trust with clients -Communicate your creative process -Turn visuals into results that speak Next time you share your design — don’t just upload it. Tell the story. Because great design deserves great presentation. #PresentationDesign #GraphicDesign #DesignThinking #CreativeProcess #VisualCommunication #FreelanceDesigner #PitchDeckDesign #PortfolioTips

Here’s a truth many professionals overlook: Your visuals are doing the talking before you say a word. 📌The fonts you choose. 📌The colors you use. 📌The layout of your posts. 📌Even the mood of your pictures. All of it tells your audience something about your value, personality, and professionalism. Visual design isn’t just “making things pretty.” It’s strategic storytelling. It shapes how people perceive your brand, whether they see you as premium, relatable, bold, or trustworthy. When done right, your visuals can: 📌Build instant recognition. 📌Communicate your brand message clearly. 📌Create emotional connection with your audience. 📌Drive real business results, visibility, engagement, and profit. So, this Saturday, take a moment to review your visuals: Does your brand look like the message you want to communicate? Because every design choice is a silent ambassador of your brand.

For the next instalment of our series on visual experimentation our design team have visualised consumers’ top goals in life. The question for the viewer is, how do these motivations impact behaviour and what impact does it have for your brand?    For the month of October, we will be sharing some of our design team’s visual experimentation using infographics, clashing geometry, colour, and imagery. This series explores creative possibilities and uses bold visuals in an attempt to be memorable and create impact.  These visuals will use findings from our recent self-funded research - The Game of Life - reflecting Radius EMEA's dedication to learning more about the world and our commitment to innovative delivery.

The Real Challenge Behind Every Design Problem Every graphic design problem begins with the same question: How do we make meaning visible? Design isn’t just about making something look good — it’s about creating clarity. Every shape, color, and line has a purpose. The challenge is to transform an abstract idea or problem into a visual solution that speaks clearly, connects emotionally, and moves people to act. At the core, every design challenge is a communication challenge. How do we say the right thing — to the right audience — in the right way? That’s the art and the strategy of design. #GraphicDesign #VisualCommunication #BrandDesign #DesignThinking

I came across this visual comparing a bad vs good hero section and it’s such a simple yet powerful reminder. A clear headline, the right context, and a low-friction CTA can completely change how users feel when they land on your page. Small copy tweaks, big design impact. Do you focus more on visuals or copy when designing hero sections?

Here’s a design truth most founders miss: You don’t need more visuals, you need consistent ones. Many think posting more means growing faster. But without a visual pattern, your brand fades into the scroll. Think of it like a song, the rhythm (your visuals) is what makes it unforgettable. So instead of creating 10 random designs, create 3 that look and feel like they belong together. → Same font family. → Same tone. → Same visual energy. That’s how you go from “just another brand” to “oh, I know that brand.” So, do your posts look like they came from one brand or five? #yourbrandingbuddy #brandconsistency #visualstrategy #graphicdesign #branding