Flutter X NFL - Dublin
Not just America’s game - the National Football League (NFL) is now a global sport! 🌍🏈 The NFL’s first-ever regular season game in Ireland wasn’t just history in the making - it was a celebration of the game’s international growth. For us at Flutter, it was also a chance to reflect on our own global growth story. Just like the NFL, we’ve expanded far beyond our Irish roots. At this game, Paddy Power, the NFL’s Official Sportsbook Partner in the UK & Ireland, and FanDuel as the exclusive on-field advertising partner of the Dublin game, teamed up to engage millions of fans. The Steelers–Vikings clash saw record engagement for Paddy Power and over 180,000 players already taking part in the NFL Showdown free-to-play game. It was a win for our brands, a win for the sport, and most importantly, a win for the fans. Watch the action and read more about how Flutter brands brought the NFL to life in Dublin: https://lnkd.in/exEPvcVp #ChangingTheGame
Playing the occasional game on a global basis does not make American Football a global game. When the game is played by a significant amount of players on a global basis, with established flourishing leagues, then it will be more of a global game. Spectating without playing is an American approach, not a global one. The NFL is to be congratulated on creating awareness, delivering heavily promoted overseas NFL games. This seems more about marketing for commercial purposes rather than developing the game as a mass participation sport.
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A great spectacle that will only get bigger! Go Pats!
We will definitely have teams in Europe within 10 years
Great to see the NFL’s reach going global. Football culture connects fans everywhere and short, powerful brands like ENDZONE.bet capture that energy instantly.
Betting on anything is a global spectacle. It doesn't matter what the game is 😉
Fantastic to see the NFL making its mark globally! How did Flutter’s partnerships enhance fan engagement during the Dublin game? Flutter Entertainment