Touch Down in Dublin
Our brands at the heart of the NFL Dublin partnership 🍀 The first-ever National Football League (NFL) regular season game in Ireland wasn’t just a milestone for sport — it was a showcase of Flutter’s global strength. Paddy Power captured the moment with NFL Showdown — turning customer passion for one of our fastest-growing sports into a season-long game and bringing its trademark energy to Dublin fans on game week. FanDuel, America’s #1 sportsbook, brought the NFL home to US audiences as exclusive on-field advertising partner of the Dublin game — ensuring fans stateside were part of the action from Ireland’s biggest sporting stage. Together, our brands showed the power of the Flutter Edge: local expertise, US leadership, and global scale combining to deliver unforgettable fan experiences and responsible growth across markets. Find out more about how our brands delivered the historic game here: https://lnkd.in/eakAiUF4 #ChangingTheGame #NFL
Fantastic showcase of global collaboration and fan engagement, truly exciting to see the NFL reach new audiences! Which part of the Dublin game experience did fans enjoy the most? Flutter Entertainment
Excellent work, thanks for sharing.