Yesterday, the World Circular Economy Forum WCEF 2025 kicked off in São Paulo, Brazil. The event, organized in collaboration with WBCSD – World Business Council for Sustainable Development and other partners, is discussing the incredible potential of solutions for sustainable growth, the transformative power of the regenerative economy, and bioeconomy innovations. The forest sector was highlighted as one key solutions provider in the path towards circularity. ♻ In the session, 'Forest-based solutions advance circularity and sustainability in value chains', our FSG member Marina Negrisoli from Suzano, shared some of the solutions and strategies they are applying to improve circularity, such as: -using the best out of every tree to produce goods and energy, and -re-using residues from harvesting and pulp and paper mills. Marina also shared that landscape is an integral part of Suzano’s strategy, planting about 1.2 million trees per day! 🌱🌳 There are still major systemic challenges to implementing and scaling up circularity solutions though. The main challenge identified was the limited access to technology 💻 and difficulties bringing finance 💰 partners onboard. However, pioneer companies are already moving the needle, fostering key partnerships that are allowing progress. 🤝 More needs to be done on the policy side to accelerate this trend and ensure transformation across entire systems to benefit nature, climate, and most critically, people. We look forward to seeing how progress in circularity will help shape the future of sustainable development! #forestsolutions #RegenerativeEconomy #Bioeconomy #wcef25 Ibá – Indústria Brasileira de Árvores, Sitra, Fiesp - Federação das Indústrias do Estado de São Paulo, Bernard de Galembert, Jessica Fonseca da Silva, Edie Marriner, Mar Ferrer
Marina also mentioned the key social benefits and the need for circular economy strategies to focus more on the social dimensions.
Thank you for sharing your insights from the first day of #WCEF2025 - Reeta, Sitra comms