G-STAR’s Post

Last Thursday, we kicked off something special. As a pre-launch to our upcoming Anatomic Denim campaign, we hosted an immersive event at our flagship store that brought together creatives, collaborators, and denim heads under one roof. The true Anatomic Denim experience unfolded throughout the night. No detail was overlooked: from drinks in a toxic blue hue to bites that hit a nerve. Featuring live calisthenics performances, the denim diagnosis station, and bodybuilders flexing denim painted directly onto their skin. And of course, everyone dressed in indigo. At the heart of it all stood the Denim Gorilla, created in collaboration with Darwin, Sinke & van Tongeren. A bold statement where anatomy is sculpted in our signature fabric. This was just the beginning. Stay tuned.