Guido Farji’s Post

✨ 𝗣𝗿𝗼𝘂𝗱 𝗼𝗳 𝗺𝘆 𝘁𝗲𝗮𝗺 ✨ 𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁 𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗹𝘄𝗮𝘆𝘀 𝗹𝗲𝗮𝗱 𝘁𝗼 𝗶𝗺𝗽𝗮𝗰𝘁. We recently tested our new functionality 𝗜𝗻𝘁𝗲𝗿𝗰𝗵𝗮𝗻𝗴𝗲𝗮𝗯𝗹𝗲 𝗔𝗱 𝗙𝗼𝗿𝗺𝗮𝘁𝘀, switching in real time between 𝗿𝗲𝘄𝗮𝗿𝗱𝗲𝗱 𝘃𝗶𝗱𝗲𝗼 and 𝗶𝗻𝘁𝗲𝗿𝘀𝘁𝗶𝘁𝗶𝗮𝗹 to maximize value. The experiment was run on a game with 𝟭𝟬𝟬𝗞+ 𝗶𝗢𝗦 𝗗𝗔𝗨. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? ⏱️ Average ad time dropped from 𝟰𝟰𝘀 𝘁𝗼 𝟯𝟰𝘀 📈 𝗔𝗥𝗣𝗗𝗔𝗨 𝗴𝗿𝗲𝘄 𝗯𝘆 +𝟯.𝟱% 🎮 Players saved time and got back to gameplay faster For me, this is the perfect example of how 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗮 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻, 𝗯𝘂𝘁 𝗮 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗼𝗳 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻. 𝗣𝗿𝗼𝘂𝗱 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺 𝗸𝗲𝗲𝗽𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗼𝗻𝗲 𝗴𝗹𝗶𝗺𝗽𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗻𝘆 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝗰𝗼𝗺𝗲.