This week on FRONTED: talent isn’t just endorsing brands, it’s shaping culture. 💥 Sir Mo Farah shows Screwfix can move as fast as him 💥Chesney Hawkes turns Waitrose into a nostalgic music moment 💥Giggs makes NFL London a streetwear x sport event 💥Chris Stapleton and Lucchese merge heritage with lifestyle cred 💥Moncler taps Pacino & De Niro for emotional luxury storytelling. 💡 The takeaway? The best campaigns right now don’t sell products, they create moments, build worlds, and lean on talent who actually move culture. Sign up. Stay in the know. Stay FRONTED. Read now on Substack https://lnkd.in/eGDJ2yQj #TalentMarketing #BrandStrategy #CulturalMarketing #InfluencerMarketing #Fronted
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