Global Talent Network Group’s Post

The Wendy's Company is taking bold steps to reignite growth. Recently, the brand unveiled Project Fresh, a new strategy focused on revitalizing the brand, improving operations, and optimizing resources to drive long-term success. At Intouch Insight, we recently saw Wendy’s commitment to guest experience reflected in our 2025 Drive-Thru Study, where they earned: 🕐 5th fastest total time ✅ 88% order accuracy 😊 70% friendliness ⭐ 90% overall satisfaction As Wendy’s doubles down on efficiency, digital innovation, and hospitality, it’s clear the brand is working to deliver experiences that resonate with today’s guests. To see how leading QSRs are evolving their drive-thru experience, download the full 2025 Drive-Thru Study below 👇 https://hubs.ly/Q03LHl1B0

Wendy’s is doubling down on operational excellence and it’s showing up in the data. According to the 2025 Drive-Thru Study by our partners at Intouch Insight: 🕐 5th in total time ✅ 88% order accuracy 😊 70% friendliness ⭐ 90% satisfaction Efficiency. Consistency. Guest experience. That’s how you scale brand trust. See how other top QSRs are performing: https://hubs.ly/Q03LHl1B0 #DriveThruCX #FranchiseOperations #Wendys #MershimerGroup #QSRLeadership #OperationalExcellence

How does recognition at Cannes Lions International Festival of Creativity and WARC fuel innovation behind the scenes?    In our latest conversation on Marketing Beyond, I’m joined by Tati Lindenberg, chief brand officer at Dirt Is Good, whose work has been recognized at The Clios, Effie Worldwide, WARC, and Cannes. She shares how this type of industry recognition has helped transform her team’s creative culture, inspired bolder ideas, and attracted top talent. Listen now to hear how celebrating great work can elevate every aspect of brand building: https://lnkd.in/de4CBE_f 

Bridging cultural gaps isn't just a nice-to-have — it's the secret ingredient for successful international brand expansion. When brands enter new markets without grasping local nuances, they risk missing the mark — and their audience. I've seen businesses with fantastic products struggle because their message didn't truly connect. It's not about changing your essence; it's about tailoring your story so it feels genuine everywhere. Take a luxury brand expanding into the Middle East. The region values heritage and exclusivity in ways that differ from Western markets. Adjusting design elements, tone, and how you present your brand can open doors that once seemed closed. This cultural fluency requires more than surface changes. It calls for listening, learning, and rethinking assumptions. The reward? Deep connections, loyal customers, and growth that's meaningful and lasting. So, here's a question for you: How well do you really understand the cultures you want to reach? Because bridging that gap isn't just strategy — it's empathy in action.

The biggest risk to brand integrity doesn't come from the market. It comes from the inside. When the internal experience fails to match the story you tell the world, a gap opens up where customer trust and employee advocacy fade. Our job as brand leaders is to close that gap. Because powerful brands don't start with campaigns. They start with cultures that deliver on every promise. A truly aligned brand experience is brave enough to DARE: → Drive means trusting your teams to take initiative. That's where innovation and ownership are born. → Agility means investing in your people's growth. An adaptable team builds an adaptable brand. → Resolve means living your values visibly. Authenticity starts at the top. → Exploration means creating space for curiosity. That's how your brand stays relevant and finds its next great idea. When you DARE from within, you build unbreakable trust on the outside. How are you closing the gap between your internal culture and your external brand?

"Brand First" and the Creative Direction at the Service of the Brand is not a Mantra and it doesn't work for propaganda... The industry today needs a deep assessment and not just a bunch of words thrown at the wind. “Brand First” cannot be launched at the beginning of a path of deep restructuring with high volatility and instability because it's the final result, not the initial leverage. And it’s a very, very disruptive path in terms of mindset when you have brands that are deeply embedded with star creatives and managers mentality and the rest of the employees and workers are treated like a commodity. Impossible to be customer centric without being employee centric.

In today’s fast paced market, no brand grows alone. The real impact comes when two or more brands join forces to create something bigger than themselves. As a Brand Alliance Manager, I’ve seen how the right partnerships can • Unlock new audiences • Drive stronger ROI • Build long term trust & value Collaboration isn’t just a strategy, it’s the future of growth. 🚀

How would you bring authenticity into branding in a culture obsessed with trends? Yes that's a very important question and we all know in this world everyone follows trends .. but here in such a case first of all you need to understand trends... what it is... and you must stay updated with all latest happening in the pop culture and business. Here i will say, we will stick to our own style that fits to our way of doing business and then do exactly that. We won't forget our own direction and objective following the world rather we would stay aligned, we'll do the work but at the same time will try to stay all in to offer any culture obsessed ideas and creativity into any brands and business we work with. That's the overall aim or we may hire young specialist that fits our needs and overall criteria. PS (Even if we stay align to our own style we must not ignore what's going on in the world... especially in business, and you have to build your trust in such a way that brands trust you as the voice that truly understands culture)

Why Chinese High-Value Clients Care About Storytelling More Than Discounts 💡 In China’s luxury market, discounts don’t build loyalty,stories DO. High-value clients ask themselves: *What does this brand stand for? *Does its story align with my values? *Can I trust it to deliver not just a product, but an experience? We helped a European hospitality brand shift from “price talk” to storytelling. Within 2 months on Xiaohongshu (RED), inquiries doubled. Why? Because clients finally saw themselves inside the brand’s story. 👉 In China, price may open a door. But storytelling is what makes people step in, and stay. ❓ What story is your brand telling in China?

⭐️ Gold standard brand building ⭐️ Grocers Waitrose & Partners always refer to colleagues as 'Partners' first and foremost. It might seem like a minor, maybe mostly internal, choice. But this is what powerful, consistent brand building looks like: 💎emphasises differences vs competitors 💚expresses genuine culture and values 🎯shows up consistently in the same way We barely notice little semantic quirks like this. But the brands that understand the power of commitment to nuance are building their meaning and preference with us every single time we encounter them. ✔️Commit to your distinctive brand assets ✔️Care about the seemingly little details ✔️Be rigorous with brand rules ✔️Erode the borders between culture and comms (ie. Make what you say about yourself the actual truth!) #brand #brandstrategy #brandbuilding