Goldsmiths design experts help creative businesses innovate

Goldsmiths design experts have used design approaches to help businesses in the creative and cultural sectors innovate and grow. Mike Waller and the Prospecting and Innovation Studio used design expertise to support creative businesses across the nation through the Business and IP Centre’s Get Ready For Business Growth programme. Funded by the Arts Council England and the The British Library, the programme inspires businesses in the creative and cultural sector to grow.    Professor Waller said, “Projects like this connect our work in the university with people and organisations beyond it, those striving to thrive, create better futures, and build stronger livelihoods.” Professor Waller delivered a series workshops for Product and Service Innovation and bespoke one-to-one sessions, using design tools developed at Goldsmiths to help businesses map and better understand their context and audiences. Read the full story 👉 https://lnkd.in/eCmWaPUF 

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