Goldsmiths design experts have used design approaches to help businesses in the creative and cultural sectors innovate and grow. Mike Waller and the Prospecting and Innovation Studio used design expertise to support creative businesses across the nation through the Business and IP Centre’s Get Ready For Business Growth programme. Funded by the Arts Council England and the The British Library, the programme inspires businesses in the creative and cultural sector to grow. Professor Waller said, “Projects like this connect our work in the university with people and organisations beyond it, those striving to thrive, create better futures, and build stronger livelihoods.” Professor Waller delivered a series workshops for Product and Service Innovation and bespoke one-to-one sessions, using design tools developed at Goldsmiths to help businesses map and better understand their context and audiences. Read the full story 👉 https://lnkd.in/eCmWaPUF
Goldsmiths design experts help creative businesses innovate
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💡Creative Innovative Concepts!🤯 Innovation isn't just how things are done, it's the idea, thinking, creativity, and how it connects from cutting-edge tech to mind-bending visuals and redefining what’s possible. Turning ideas into reality is the creativity bridge to meet client expectations. It's recognizing concepts and technologies as a set of components that can be assembled in ways that they haven’t been assembled before. The derivatives of those concepts and technologies applied in unconventional & novel ways and gradually changing our lives, organizations, jobs and offices with pure #creativity doing new things and turning ideas into reality. Which one is your favorite concept?🤩 #technology #engineering #future #futurism #strategy #warehouses #advertisingandmarketing #design #future #engineering #success #business #construction
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💡 Creative, Innovative Concepts 🤯 Innovation isn’t just about how things are done. It’s about: ✨ Ideas that connect across industries ✨ Creativity that bridges vision with execution ✨ Technology assembled in ways never seen before True innovation is the creativity bridge—turning ideas into reality while meeting (and exceeding) client expectations. It’s about recognizing existing concepts as components… and rearranging them in unconventional, novel ways. The result? ➡️ Lives, jobs, organizations, and industries reshaped. ➡️ Pure creativity transforming “what is” into “what’s possible.” Innovation = imagination applied. 🚀
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💡Creative Innovative Concepts!🤯 Innovation isn't just how things are done, it's the idea, thinking, creativity, and how it connects from cutting-edge tech to mind-bending visuals and redefining what’s possible. Turning ideas into reality is the creativity bridge to meet client expectations. It's recognizing concepts and technologies as a set of components that can be assembled in ways that they haven’t been assembled before. The derivatives of those concepts and technologies applied in unconventional & novel ways and gradually changing our lives, organizations, jobs and offices with pure hashtag #creativity doing new things and turning ideas into reality. Which one is your favorite concept?🤩 #technology #engineering #future #futurism #strategy #warehouses #advertisingandmarketing #design #future #engineering #success #business #construction
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Creative Innovative Concepts! Innovation isn't just how things are done, it's the idea, thinking, creativity, and how it connects from cutting-edge tech to mind-bending visuals and redefining what’s possible. Turning ideas into reality is the creativity bridge to meet client expectations. It's recognizing concepts and technologies as a set of components that can be assembled in ways that they haven’t been assembled before. The derivatives of those concepts and technologies applied in unconventional & novel ways and gradually changing our lives, organizations, jobs and offices with pure hashtag #creativity doing new things and turning ideas into reality. Which one is your favorite concept?🤩 #technology #engineering #future #futurism #strategy #warehouses #advertisingandmarketing #design #future #engineering #success #business #construction
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Hello Canberra innovators! If you’re building something tangible like a device, tool, product, or piece of equipment, and want support in figuring out how to make it work, make sense, and sell, this workshop is for you. The Canberra Innovation Network is hosting a hands-on workshop on Wednesday 15 October (3–5pm) to help local innovators bring their product ideas to life. In this session we’ll cover: - Why prototyping matters, and where it’s most useful. - Which techniques are appropriate for your product and project phase. - How to move from a rough idea to something you can test, manufacture, and pitch. - Common mistakes early founders make, and how to avoid them. - Where to start if you’ve never built a physical product before. You’ll also: - Get an understanding of industrial design and physical product development disciplines. - Learn about the Prototype Voucher Program (up to $10k available) https://lnkd.in/g28kT4mg - Get connected to Canberra’s many prototyping facilities, funding, and expert support Where: Canberra Innovation Network When: Wed 15 Oct | 3–5pm Register here: https://lnkd.in/ga5pA_dh I’m Ashley from Extra Nice Projects, and I’ll be running this workshop. We work with founders, inventors, and entrepreneurs to turn ideas into real, physical products that are desirable, useful and commercially successful. Looking forward to seeing you there!
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Bridging Architecture and Business: Why Creative Professionals Must Think Like Entrepreneurs In today’s fast-changing world, being skilled at your craft is not enough. As an architect, I’ve learned that creativity alone does not create lasting careers or firms—it needs to be combined with an entrepreneurial mindset. Too often, creative professionals, whether architects, designers, or artists, concentrate only on execution. We create beautiful spaces, complete projects, and then move on. But what about the systems, strategies, and value behind our work? That is where business thinking comes into play. An entrepreneurial approach changes how we view our profession: From Projects to Products: Instead of seeing each job as a one-time effort, we create scalable models, such as signature design systems, reusable processes, or specialized expertise that can serve multiple clients. From Clients to Partners: We stop chasing projects and start building long-term relationships, understanding our clients’ businesses as well as they do. From Creativity to Profitability: Innovation is not just about looks—it’s about efficiency, sustainability, and financial health. The truth is that architecture and business are not opposites. They complement each other. Creativity gives us vision, while entrepreneurship helps that vision thrive in the real world. To young architects and designers, I advise this: learn to read balance sheets just as easily as you read floor plans. Understand branding, marketing, operations, and leadership. The most successful creative professionals are not just artists—they are builders of systems, businesses, and legacies.
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Design has power – to strengthen brands, to create efficiency, and to move society. Our partner Claudia S. Friedrich, Head of Interface Design, has been named among PAGE’s Future Five and will speak about the value of design for business and society next week at the Design Business Days. A topic that matters to every organisation because design goes far beyond aesthetics or ROI: - How does design create trust in brands? - How does it drive efficiency in product and service use? - How can design contribute to business growth, cultural impact and societal impact? At zweigrad, we achieve these answers and design solutions with our mindset – the beauty of understanding – turning complexity into clarity, and strategy into tangible design value. How do you make the value of design visible in your organisation?
Passionate about influencing by Design | Co Managing Partner at zweigrad Industrial Design | Designleader for & Speaker about the Business Value of Design
How can you make the value of design visible and tangible? As a designer and entrepreneur, this is a challenge I'm dealing with quite often. That's why I came up with a design value model created with our project teams at zweigrad Design. It's a structured approach to identifying the value of our design work when we're collaborating with our customers, based on soft power for a convincing storytelling. In three weeks, the Design Business Days will be back for their third year, and I'm really excited to discuss with you about the design value model and the impact of design and the creative industries. I'd like to say a big thank you to PAGE – Das Magazin der Kreativbranche and W&V, Werben & Verkaufen for getting the ball rolling on the DBD three years ago. I am curious to see which design colleagues I will meet and get to know new people. It'll be great, with some in-depth talks and the refreshing moderation from Anne Kaiser and Conrad Breyer. Who's coming? \\ On 1st & 2nd October | Curio-Haus Hamburg \\ For conferences, workshops, networking, after-show networking \\ With focus topics: Business & Brand, New Tech & Workflows, Society & Sustainability You can still get your ticket – see the link in the comments.
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💡Creative Innovative Concepts!🤯 Innovation isn't just how things are done, it's the idea, thinking, creativity, and how it connects from cutting-edge tech to mind-bending visuals and redefining what’s possible. Turning ideas into reality is the creativity bridge to meet client expectations. It's recognizing concepts and technologies as a set of components that can be assembled in ways that they haven’t been assembled before. The derivatives of these space-saving concepts and home decorations applied in unconventional & novel ways and gradually changing our lives, organizations, jobs and offices with pure #creativity doing new things and turning ideas into reality. Follow 👉Rahul Saini Which one is your favorite concept? #technology #engineering #future #futurism #advertisingandmarketing #design #future #engineering #success #business
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Why Misunderstanding Creativity Matters in the Creative Economy The creative economy is often celebrated for its brilliance: the art, the fashion, the music, the films, the innovations that inspire us and shape culture. But behind the beauty of the output lies a deep problem—misunderstanding how creativity actually works. This misunderstanding is not just a philosophical issue. It has real consequences for how we value, fund, and sustain the creative economy. • Underappreciation of Time & Effort Many stakeholders assume that great art “just happens.” They see the polished runway collection, the finished film, or the viral design, and assume it was effortless. In reality, creativity is slow, iterative, and resource-intensive. When this labor is underestimated, creatives are given unrealistic timelines, underfunded projects, and little institutional support. In an economy that depends on cultural production, undervaluing time and effort directly undermines output and innovation. • The Mental & Emotional Toll For creators, the gap between public expectations and lived reality can be crushing. Imposter syndrome, burnout, and self-censorship emerge when the invisible struggles of the process are erased. In the creative economy, this translates to lost talent—voices that go unheard, innovations that never see daylight, and communities deprived of the richness that comes when artists are supported holistically, not just applauded at the finish line. • Institutional Barriers Schools, corporations, and funders are often built to reward results, not process. They measure outputs, not the experimentation that makes those outputs possible. This bias discourages risk-taking and sidelines the very qualities—imagination, iteration, resilience—that fuel creative industries. Without structural recognition of process, we risk creating an economy that prizes short-term “success” over long-term innovation. In the context of the creative economy, misunderstanding creativity isn’t a minor gap in perception—it is a structural challenge that determines who gets funded, how policies are designed, and whether or not our industries can thrive globally. If we want to unlock the full power of the creative economy, we must begin by reframing how we value creativity: not just by the final masterpiece, but by the process, the struggle, and the experimentation that make it possible.
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Paradoxes for Creativity” Design thinking thrives on paradoxes: 🔸 Fast + High Quality 🔸 Cheap + Valuable 🔸 Simple Idea + Deep Meaning Use the “How might we…?” method and ask: “How might we make it both cheaper and better?” These questions open the door to innovation. Share your favorite business paradox in the comments! #Innovation #CreativeThinking #sapalova #DesignThinkingTools #BusinessTransformation
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Highly Effective Habits of Innovation Strategy #1: Start with the End in Mind Too many innovation efforts fail not because the idea was bad, but because the end was never clear in the first place. Starting with the end in mind isn’t just about defining a solution. It’s about defining the holistic outcome. • What does success actually look like? • What problem has been solved? • How will life be better for the customer, the business, or both? Once that picture is sharp, you can work backwards to what a great solution needs to look like. The solution stops being a guess and becomes a logical path to the outcome. But there’s another layer too: sustaining innovation. Innovation doesn’t end at launch, it begins there. • Who will own it, use it, maintain it? What support will they need? • How will performance be measured over time and what maintenance needs will it have? • What happens when it breaks, scales, or needs to adapt? If those questions aren’t answered at the start, they can surface later as costly surprises. So Habit #1 is simple but powerful: begin with the end in mind. This includes the outcome you want, and the sustainability you need. Only when innovation works for more than just the short term do you get lasting impact and sustainable change If you’d like help with the opportunities for innovation in your business, give me a yell! I keep it simple, specific, and actionable: clarity without death by powerpoint (less is more, people!!) Someday is not a day of the week, but today is… sort of :)
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