Brands that endure hit different, and experience is the key to long term differentiation. Here's few thoughts shared with AdForum on how brands can move beyond fleeting moments and build lasting cultural connection... 🖋️
A campaign makes a moment. Experience makes a movement. In AdForum, our Global Executive Creative Director Graham Sykes shares how brands can move beyond fleeting trends to create cultural impact that endures — by designing experiences people want to live, not just watch. Read the full story here: https://lnkd.in/eCNVt3u5 #Landor #AdForum #Experience #Design #Brand #Engagement #Culture
