Graham Clarke’s Post

View profile for Graham Clarke

Chief Executive Officer and Co-Founder @ Baseworx

Pricing is one of the hardest parts of running a coworking or flexible workspace. Too high, and you scare people off. Too low, and you’re constantly chasing your tail. The sweet spot lies in understanding the value you deliver and making sure your price reflects it. I’ve seen operators make one big mistake again and again: they undercut. Trying to win business by being cheaper usually means you end up working harder for less. It’s a fast route to burnout and a slow death for your space. A few things I’ve learned: 1. Lead with value, not price. Your space, your culture and your service levels define your worth. If you’re offering a professional, community-driven workspace, price it with confidence. Don’t apologise for quality. 2. Be transparent. Hidden fees destroy trust. List your prices clearly, what’s included, what’s not. Clarity wins loyalty, and loyal members are worth far more than a quick sale. 3. Rethink your meeting rooms. Most operators underestimate how much revenue sits in those four walls. Flexible booking options and mixed-use models (internal and external bookings) can turn an empty room into a steady income stream. 4. Bundle and balance. Offer smart packages, maybe discounted meeting hours, access to events, or flexible day passes. Value-based pricing helps attract different client types without compromising margins. 5. Keep listening. Your members will tell you what works if you ask. Regular feedback helps refine your model before problems appear. What people value changes, your pricing should too. Good pricing isn’t about numbers, it’s about fit. When your value, your pricing and your promise all line up, your space sells itself.

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