10 Sales Phrases That Instantly Build Trust That 90% of Reps Never Use ⇢ FREE RESOURCE: 100 Sales Objections + How to Respond (PDF) https://lnkd.in/eryPyxMJ Most reps overpromise, pressure, or use tired lines that buyers have heard a hundred times. Top sellers? They build trust in seconds — and let the buyer lean in. Here are 10 phrases that make prospects want to keep talking: 1️⃣ Here’s what I can do… Offer realistic clarity, not inflated promises. Builds credibility fast. 2️⃣ I want to make sure I fully understand — can I repeat this back to you? Active listening shows you care more about accuracy than rushing to pitch. 3️⃣ You’re the expert in your world — I’m here to help. Puts them in control and removes defensiveness. 4️⃣ I’ll be direct — here’s where this might fall short. Transparency signals confidence. Buyers trust candor. 5️⃣ I’ll follow up when it makes sense — not to bug you. Respects their time, shifts you from seller to partner. 6️⃣ Others in your position have told me… Uses social proof without the pushiness. 7️⃣ Here’s what that means in plain English… Kills jargon, delivers value they actually care about. 8️⃣ Would it help if I showed you exactly how this worked for [peer company]? Real proof beats theory every time. 9️⃣ It’s totally okay if this isn’t the right fit. Removes pressure, gives them permission to be honest. 🔟 Even if you don’t choose us, I want you to walk away with value. Moves you from transactional to transformational. These lines aren’t “tricks.” They’re trust-builders. Which one are you adding to your next call? 📬 Subscribe for proven sales frameworks, daily insights & free resources: https://lnkd.in/eJWujZqC (already 31,000 sellers are on board)
Excellent phrases to embed in sales peoples language here Haris Halkic my favourite is 10! Today being customer centric in sales is vital to building trust in the long term not just a quick deal.
agree! this is a simple as "sell to others the way you want to be sold."
Haris Directness and follow-up with respect are rare moves
More gems of wisdom. Taking notes! Thanks.
#8 when told as a customer success story can be very powerful.
I liked this post! Too many sales calls feel pushy, but these phrases sound honest and caring.
Haris Halkic These phrases are pure gold. Too often salespeople push too hard, but trust is built through understanding and transparency. The “I’ll be direct” line is especially powerful.
Really like these especially #2 and #4. Taking the time to truly understand and being upfront about potential gaps instantly shifts the dynamic from “seller vs buyer” to “trusted advisor.”
This is not how trust works
Sales Director with global expertise in leading teams, managing complex sales, and delivering growth across UK, North America, Europe, and Oceania. Proven success in exceeding targets and optimizing strategies.
2moWho comes up with this rubbish? If you need to read a wall chart to be effective you’re in tne wrong job!