Anja Hoffmann’s Post

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NewTech | Digital Transformation | Innovation | R&D | Trusted Advisor & Consultant | Deep Tech Mentor | Strategy | Leadership in Programs, Projects & Partnerships

I’ve spent a decade working closely with deep tech companies. In these hyper-innovative environments, growth starts with relentless door-knocking and powerful storytelling about your solutions. Initially, you wear many hats - driving your go-to-market strategy and forging key partnerships alone. As you gain traction, industry leaders begin to recognize the value of your solutions, especially in high-tech sectors where the drive for digital transformation and innovation is undeniable. Think your industry is too "traditional" for deep tech? Think again! Europe is at a pivotal crossroads. Deep tech has the potential to unlock $1 trillion in economic growth and create up to 1 million jobs by 2030. European deep-tech startups achieve unicorn status a remarkable 28 months faster than traditional peers, hold nine times more patents, and generate a 12% higher return on investment. They also create 87% more jobs per unit of capital invested. Countries like Sweden and France are leading this charge. Sweden invests pension funds into venture capital at double the European average, with 1.6% of its GDP directed toward deep-tech debt funding - well ahead of the US. Initiatives like La Mission French Tech have propelled French unicorns from 7 in 2015 to 42 in 2024, with both nations channeling up to 65% of their startup capital toward deep tech. This investment enhances Europe’s autonomy in sectors like energy and defense, solidifying its position as a global innovation hub. The share of deep-tech unicorns has doubled since 2021, presenting a unique opportunity to compete with the US and China. Where is your industry heading next? Will you join me at the Digital Tech Summit this week? Let’s connect to explore diverse perspectives within deep tech and discover how to accelerate digitalization in your company. “I love how everything is so vibrant. There are a lot of people, I can see people talking to each other, exchanging knowledge, and attending a lot of really good events in different rooms about an array of subjects in the field of digitalization.“ Laura Klitgaard, President, IDA Check out the DTS program: https://lnkd.in/dEmiAfwT or gain deeper insights from the full deep tech report in the comments. The authors of the report: Hannes ErntellMarkus Berger-de LeónMax FloetottoStéphane BoutTobias Henz, and Tunde Olanrewaju, with Ceren Safak Musai. #DeepTech #DigitalTransformation #DigitalTechSummit

  • Why deep tech is critical for Europe
Anja Hoffmann

NewTech | Digital Transformation | Innovation | R&D | Trusted Advisor & Consultant | Deep Tech Mentor | Strategy | Leadership in Programs, Projects & Partnerships

3d
Anja Hoffmann

NewTech | Digital Transformation | Innovation | R&D | Trusted Advisor & Consultant | Deep Tech Mentor | Strategy | Leadership in Programs, Projects & Partnerships

3d

In Europe, we talk about the need for scale. These results really raise questions—are we overlooking critical factors at play, or is this a clear reflection of underlying trends we can no longer ignore? 🤔

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Andreas Greve

Innovation Manager @ DigitalLead | Innovation Processes & Ecosystem Development | #AI #TwinTransition #Dataspaces #Cyber #Quantum

3d

See you at DTS Anja Hoffmann! Find us at the Digital Energy Hub stand with DigitalLead and Center Denmark talking about - and presenting - opportunities for tech companies to engage with digital transformation challenges in the energy- and utility sectors ⚡ 🛜 🚀

Ragnar Heldt Nielsen

Stakeholder Management • Public Affairs • Networking • Partnerships

2d

Thanks for sharing your always useful insights Anja Hoffmann. I will look out for you at the Digital Tech Summit the next days.

Leila Mae Vafana

✨ Fractional CIPO | IP Strategy & Operations Leadership | Innovation & Tech Transfer | Strategic Expert • Communicative Leader • Perspective Shifter | Bridging Law, Tech & Business Across Borders 🌍

3d

Brilliantly framed. Deep tech thrives not only on technological breakthroughs but on the ability to translate complexity into compelling narratives—especially in IP, where strategic storytelling can unlock hidden value. I’ve seen how deep tech startups with strong IP foundations scale faster, attract smarter capital, and protect their edge in fiercely competitive markets. Europe’s momentum is real—and strengthening the ecosystem around deep innovation is key. I’ll definitely check out the DTS program—looks like a great lineup of insights and perspectives.

Karen Guldbæk Schmidt

💡 I help unexpected solutions come to life | 🔬 Innovation, Research and Technology | 📙 Facilitator, Eco-system builder, Moderator | 🌍 Physics, Quantum, and Earth Sciences | 🎨🖌 Renaissance person at heart

2d

A great opportunity to meet for an update - see you at DTS

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