How Amazon's #CatalogAI tackles AI quality challenges

How is your organisation tackling the challenge of AI quality? Generative AI is everywhere, but the real challenge is making it reliable. This Harvard Business Review article by Stefan Thomke, Philipp Eisenhauer and Puneet Sahni caught our attention because it shows how algorithms can be reshaped to be precise, scalable, and commercially effective. These are insights that matter for leaders shaping strategy, innovation, and inclusive workplaces. What makes the Amazon's #CatalogAI different is its shift away from older, keyword-driven systems. Instead of relying on static algorithms, it can generate and test millions of ideas at scale, adapt in real time to customer behaviour, and use multiple AI models to cross-check results for accuracy. People remain part of the process, providing the judgment and oversight that make the system stronger and ensuring quality improves over time. Here are five things that stood out • Start with a baseline audit to measure performance • Use layered guardrails to catch errors early • Build experimentation into the workflow • Create a system that learns and improves • Tie quality directly to ROI Swipe through our carousel for our takeaways. We've linked the article in the comments below. #AI #Innovation #Technology #Leadership #Quality

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