IAB UK’s Post

The first part of the morning at #MediaUpfronts is complete, with inspiring sessions from industry leaders. Meta's Shruti Dube and Kate Wyn Jones explored how WhatsApp Business Messaging is transforming brand connections, sharing insights and a behind-the-scenes look at a standout Take That campaign. the7stars brought the agency perspective to the stage, highlighting the power of independent thought and collaboration to unlock creativity and drive better outcomes. Nectar360 closed the morning with a look at #RetailMedia 3.0, showing how customer insight, innovation and AI are shaping the future of retail media. A strong start to an exciting first day at IAB #MediaUpfronts!