How software is transforming the automotive industry

The next frontier of automotive revenue isn’t under the hood. It’s in the code. 📊 As software takes center stage, the automotive industry is moving toward new digital business models that create lasting value. In this report, we explore how this transformation will redefine customer experiences and long-term revenue streams. Explore what’s driving this shift: https://ibm.co/6044BKI9q

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