"Rob Abbott on the value of HEOR for biotech startups"

#Interview -Listen to this episode of the Business of Biotech podcast featuring Rob Abbott, CEO of ISPOR. He explains how startup and early-stage clinical drug development companies benefit from conducting health economics and outcomes research (HEOR), and not just with patients and commercial payers. Listen to the full episode here: https://lnkd.in/eSpNNYiX #HEOR #ISPOR #healthcare Life Science Leader

View profile for Ben Comer

Chief Editor | Life Science Leader

On this week's episode of the Business of Biotech, ISPOR—The Professional Society for Health Economics and Outcomes Research CEO Rob Abbott talks about how HEOR can help early and mid-stage biotechs attract investment dollars by helping to differentiate drug development candidates. Cost-of-illness studies, burden-of-disease analyses, and payer landscape assessments are a few of the tools that can build a case for a drug's market value; Rob explains how companies can set up an HEOR function, as well as how AI, real world evidence, and patient-centered research are being used to improve trial design and accelerates market access. To watch the full episode, click the link in the comments 👇

A compelling discussion on the critical role of health economics and outcomes research in shaping the future of clinical drug development! Rob Abbott, CEO of the International Society for Pharmacoeconomics and Outcomes Research, highlights how startups and early-stage companies gain strategic insights not only with patients and commercial payers but across the entire healthcare ecosystem. This perspective emphasizes the value of integrating rigorous health economics early to drive innovation, optimize resource allocation, and improve patient outcomes. Essential listening for stakeholders committed to advancing breakthrough therapies with a strong evidence-based foundation. 💡📊🩺 For More, visit our page: marketaccesstoday.com #HEOR #HealthcareInnovation #ISPOR #LifeSciences #MarketAccess #MarketAccessToday

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