iSportConnect Masterclass in Lausanne: Turning Event Buzz into Digital Growth

𝗗𝘂𝘁𝗰𝗵 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗺𝗲𝗲𝘁𝘀 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝘀𝗰𝗮𝗹𝗲. 🇳🇱🇺🇸 During the Dutch Sports Trade Mission to Los Angeles, we explored how Dutch companies can connect to one of the world’s biggest sports markets. From state-of-the-art stadiums to public-private partnerships, the opportunities are clear: long-term commitment, collaboration, and smart niche strategies open doors. 🎥 Watch the video, sharing first impressions and key insights from LA with Peter Sprenger. #DutchSportsEcosystem #SportsInnovation #SportsTradeMission #LA28 #FIFA2026 #Collaboration #PublicPrivatePartnership #InternationalSportBusiness #OrangeSportsForum #USA

⚽️ From Fields of Play to Front Pages 🗞️ After a deep dive into Venue Management 🏟️ and Sport Operations 🏃🏿♂️, Day 12 of the Sports Events Management Course shifted the focus from how events are delivered to who they are delivered for 🙌. Ilva Biedre reminded us that every event lives or dies by its clients — athletes 🏅, sponsors 💼, communities 🏘️, and especially the media 🎥 — each with unique needs, motivations, and expectations. Geetha Lakshmayya then revealed how media operations transform these client relationships into global impact: press rooms 📰, mixed zones 🎤, broadcast compounds 🎬, and flawless timelines ⏱️ that ensure the stories of the Games reach far beyond the venue. Together, these sessions marked a turning point in the course — connecting operations with experience, and showing how treating the media as clients can turn coverage into legacy. 🌍✨ Tina Yen-Ting LIU Ocky Tri Gogik Sunarto Djibril Ba Alyona Matviyenko Tainá Galdino Jeaneth Alejandra Tapia Figueroa Khursana Tairova Livia LIN, MBA Adha Roshan Bardha Uka Jan Hussu Agnese Zalkovska YADI Felix Böck Matteo Cerutti Li Neo Tay #SEM2025 #SportsEventsManagement #IGNITX

Como 1907 is pleased to announce a new partnership with PokerStarsNews, the Italian news site for sports lovers, which becomes the club’s Official Sleeve Partner. The PokerStarsNews logo will appear on the sleeves of the Men’s First Team jersey during the 2025/26 Serie A Enilive and Coppa Italia FrecciaRossa competitions. The partnership aims to create value and new opportunities for a growing community of passionate and connected sports fans. Enrico Rusi, Managing Director PokerStarsNews Italy, commented: “We are proud to announce our partnership with Como 1907, a club that shares our ambitious vision: an international sports project deeply rooted in the excellence of its local territory. This strategic collaboration will enable us to expand our editorial initiatives in innovative ways, bringing fans even closer to the emotion of sport and connecting with a broad and passionate community. We are thrilled to deepen our commitment to investing in the beautiful province of Como, building meaningful synergies and offering valuable visibility to our projects and partners.” C. Ryan Shelton, Chief Revenue Officer, Como 1907: “We’re proud to welcome PokerStarsNews as our Official Sleeve Partner. Their passion for storytelling and their connection with fans across different sports align perfectly with what we’re building at Como. This partnership is about celebrating the moments that make sport special and sharing them with a wider community here in Como and around the world.” Official statement ➡️ https://lnkd.in/d6ymNJre

Swiss Football League & LaSource: Building on our collaboration to shape the future of ticketing 🎟️🤝 After successfully supporting the Swiss Football League in 2024 on its ‘Digital Vision 2027’, we are excited to take the next step together. This new project will look at ticketing as a cornerstone of digital transformation, exploring how a more unified approach could: - Serve as the gateway to stronger fan relationships - Unlock harmonised data and new growth models - Support clubs in creating more personalised matchday experiences Together with the Swiss Football League and its clubs, we’ll assess different models and design a roadmap towards a potential unified ticketing ecosystem: one that balances club needs, creates operational efficiency, and unlocks future growth. Building long-term connections with every supporter resonates with the ecosystem approach we advise sports organisations on. We are looking forward to collaborating on this initiative and enabling the Swiss Football League to #takethelead Learn more about our renewed collaboration with the league below 👇 https://lnkd.in/dTRwKZ3j

The Arena Group has acquired the digital assets of Lindy's Sports🏈 🔗 To learn more, read the release here: https://lnkd.in/gMPug4h6

The Swiss Football League (SFL) has expanded its collaboration with sports consulting agency LaSource for a new project focused on a centralised approach to ticketing. The initiative is set to further Swiss football’s digital transformation as it is seen as “the next logical lever to both deepen fan relationships and unlock new growth opportunities”. This centralised approach is hoped to grow the league’s and clubs’ fanbase while diversifying revenue streams. https://ow.ly/UMWU50Xf1oZ

The Swiss Football League (SFL) has expanded its collaboration with sports consulting agency LaSource for a new project focused on a centralised approach to ticketing. The initiative is set to further Swiss football’s digital transformation as it is seen as “the next logical lever to both deepen fan relationships and unlock new growth opportunities”. This centralised approach is hoped to grow the league’s and clubs’ fanbase while diversifying revenue streams. https://ow.ly/PNRM50Xf1p0

The Swiss Football League (SFL) has expanded its collaboration with sports consulting agency LaSource for a new project focused on a centralised approach to ticketing. The initiative is set to further Swiss football’s digital transformation as it is seen as “the next logical lever to both deepen fan relationships and unlock new growth opportunities”. This centralised approach is hoped to grow the league’s and clubs’ fanbase while diversifying revenue streams. https://ow.ly/ZbfV50Xf1oY

Learning from the Best in Sponsorship Sales! Great to be at today’s ESA “Atlantic Crossing” panel hosted by Revolution, exploring how US sports properties like the NFL and NBA are building powerful partnerships and fan connections across Europe. Huge thanks to the brilliant panel - Kimberley Bailey (NBA UK), Vinga Pálsdóttir (NetApp), John Rowaday (rEvolution), and Hannah Salwen (NFL) for sharing such honest insights about how sponsorship is evolving beyond just logo placement. My biggest takeaways as someone new to music venue sponsorship: - It’s all “about storytelling over space-selling" - creating real connections between fans and brands.  - Authenticity and community matter more than ever - being part of the culture, not just showing up and leaving when the shows over. - Data, timing, and co-creation are key - great partnerships align with a brand’s growth story and deliver shared value.  - Global brands win locally by respecting and engaging local audiences - something music venues can absolutely learn from. Any top tips for someone entering the sponsorship space? #SponsorshipSales #MusicVenues #BrandPartnerships #ESA #rEvolution #NFL #NBA #SportsMarketing #Learning

Check out what I have to say about the article “Sports Marketing and Management: Strategies for Success in the Digital Age.” Sports are constantly changing, especially by new technology. This is a topic that everyone in the sport industry should pay close attention to in the coming years! #SportsInTheDigitalAge #SportsMarketing #SportsManagement #TechnologyInSports