🚀 FinancialMarkets.media Expands into Sports Sponsorships FinancialMarkets.media is proud to announce our new strategic sports sponsorship offering, giving financial brands access to one of the most powerful and measurable ways to build global visibility. “Sports sponsorships are no longer just for global giants. Today, they’re accessible, targeted, and data-driven — meaning clients of all sizes can benefit from the trust and authority that come with being associated with popular sports,” says Sergi López Tomàs, CEO. From football, F1, and golf to emerging sports like padel, our packages are designed to fit your audience, geography, and budget. Key benefits: ✅ Global visibility with engaged audiences ✅ Boosted brand trust and credibility ✅ Flexible investment levels for all brands ✅ Personalised targeting — local, regional, or global Discover how sponsorships can transform your marketing strategy: https://bit.ly/3W4cqcF #FinancialMarketing #SportsSponsorship #BrandVisibility #MarketingInnovation

Sponsorship is powerful — but it isn’t always effective. We’ve been lucky to work on hundreds of sponsorships around the world, and one thing keeps coming up: amazing creative work that doesn’t reach enough fans. Sponsorship is meant to engage huge audiences. But our research shows a different story 👇 📊 On average, sponsorships only reach 23% of the total fanbase digitally. 📉 That drops to 2% when brands rely on organic reach through rights holder channels. 💰 Meanwhile, 73% of ad spend is now digital. That mismatch is what we call the sponsorship gap. It’s the difference between the potential of sponsorship and the audiences it actually reaches. And it’s why we built Cascade — to help brands reach more sports fans. If you want to find out how to close your sponsorship gap then get in touch. More details in the comments. #sponsorship #marketing #marketingeffectiveness #sportsbiz #sportsmarketing The Space Between Tom Gladstone Lisa Parfitt Sam Ruffe Sascha Webster Tom Lovegrove Jonny Kehoe Jack Mead Bogdan de Berg

Reimagining Sports Marketing: Why South African Sports Organisations Need Full-Scale Marketing Teams to Win Fans and Create Financial Stability 🔗 https://lnkd.in/d3_n6nuf

Sports fandom is evolving fast, creating fresh opportunities for leagues, teams, media, and brands. In our latest interview, Jon Stainer, Global GM of Nielsen Sports, breaks down how globalization, media fragmentation, and the rise of interactive fan experiences are reshaping the sports landscape—and why brands that meet fans where they are stand to win big. https://bit.ly/46waj7A

Scaling small and regional sports leagues to new heights requires more than just talent on the field. It demands strategic use of technology and savvy negotiation of media rights. As these leagues rise in popularity, the opportunity to expand their reach and revenue streams has never been greater. 🚀 Technology has revolutionized how fans engage with sports content. From live streaming matches to interactive apps that deliver real-time stats and highlights, tech empowers smaller leagues to connect with their audiences worldwide. This creates new sponsorship opportunities and enhances the overall fan experience, making these leagues more attractive to broadcasters and advertisers alike. Securing and managing media rights is equally critical. With major platforms hungry for diverse content, regional leagues are now negotiating deals that not only boost income but also increase visibility. These partnerships help build a loyal fanbase and elevate the league’s status, transforming local competitions into global spectacles. The combination of cutting-edge technology and strategic media rights sales offers an unprecedented pathway for small and regional leagues to thrive, turning local passion into international success. How do you see the future of regional sports leagues evolving with these tools at their disposal? #SportsTech #MediaRights #SportsMarketing #RegionalLeagues #DigitalTransformation #FanEngagement

The #sports economy is now more global, diverse and fan-driven than ever, translating into new opportunities for #brands. “There’s a ton more opportunities in reaching consumers and sports fans these days," says Jon Stainer of Nielsen Sports. He tells Brand Innovators sports #leagues and #media are taking those opportunities to heart. #sportsmarketing https://lnkd.in/eFgs35za

I read a quote recently that resonated: 'content without reach is like building cathedrals in a desert' (Hamish Priest). The sponsorship industry has been especially guilty of building a lot of beautiful buildings in a lot of arid landscapes - ourselves included. Why? Because of the disconnect - or what we've termed 'the sponsorship gap' - between the promise of huge fanbases and the reality of the engageable, addressable audience that sponsorships deliver. Our research shows that: 📊 On average, sponsorships only reach 23% of the total fanbase digitally. 📉 That drops to 2% when brands rely on organic reach through rights holder channels. 💰 Meanwhile, 73% of ad spend is now digital. Which is why we have created Cascade — to help brands reach more sports fans. If you want to find out how to close the sponsorship gap, please get in touch. More details in the comments. Adam Raincock Lisa Parfitt Bogdan de Berg Jonny Kehoe Joshua Olutunfese Sascha Webster Leah Dalgliesh Georgia Gogarty Oliver Price Roshini Ellis Jake Owen Sadler Kiran Sidhu Emma Albon Jack Mead Sam Ruffe Leo Style Tom Lovegrove The Space Between #SportsMarketing #Sponsorship #MindTheGap #Cascade #marketing #marketingeffectiveness #sportsbiz

Sports Marketing: A Winning Strategy Beyond the Field Sports is more than just competition; it embodies emotion, community, and loyalty. This is why brands that invest in sports marketing often achieve significant success. Here’s how: 1. Emotional Connection Fans don’t just watch sports; they feel it. When your brand taps into that emotion, it becomes part of their happiest moments. 2. Massive Reach & Visibility From local football matches to major events, sports attract millions of viewers both offline and online, providing brands with a unique opportunity to amplify their story. 3. Trust & Credibility Athletes represent discipline, consistency, and passion—qualities that resonate with customers. Partnering with them can transfer that trust to your brand. 4. Community Building Sports unite people. By supporting this ecosystem—whether through team sponsorships, event organization, or athlete backing—your brand becomes part of a community that people believe in. 5. Sales & Brand Recall Every fan interaction, from jerseys to stadium advertisements to social media challenges, can turn into a potential customer moment. In summary, sports marketing is not just about visibility; it’s about belonging, values, and connection. This is what builds brands that people love. #SportsMarketing #BrandStrategy #Marketing #SportsBusiness #GrowthMindset

Global creative agency Ear to the Ground (ETTG) has published the sixth edition of its Fan Intelligence® Index, its annual ranking of 100 of the world’s most influential brands through the eyes of fans. At the heart of the 2025/26 report is the rise of the Third Space, the fan-led environments outside traditional media and sponsorships where culture now happens. From TikTok edits and Discord servers to watch parties and podcasts, these are the messy, vibrant spaces where fans remix and re-own culture. Key Rankings Instagram soars to #1 with a Fan Attraction Score™ of 89.4, credited for empowering fans to co-create and connect at scale. Read full report here - https://lnkd.in/eHtXa7W3 Read on https://lnkd.in/d45sMbY #Sponsorship #SportsSponsorship #BrandPartnerships #FanIntelligence #EarToTheGround #ETTG #SportsMarketing #SportsBiz #SportsIndustry #FutureOfFandom #FanEngagement

Genius Sports has announced the acquisition of Sports Innovation Lab (SIL), the move is aimed to expand its media division and strengthen its ability to deliver data-led fan engagement. SIL fan platform tracks consumer behaviour including purchases, attendance and viewing data.