When Gediminas Mikutis spun off Haelixa from his PhD work at ETH Zürich in 2016, it was with a singular goal: use DNA-marking technology to revolutionize supply chain traceability. But while the product is a “very good solution” for making sense of the complex tangle of commercial relationships that turn cotton into a T-shirt, cashmere into a sweater or silkworm cocoons into a scarf, it wasn’t being marketed well, admitted Patrick Strumpf, who replaced Mikutis as CEO in early 2024. Enter Strumpf, who has founded three companies and sold two. With Mikutis continuing to finesse the science as its chief technology officer, Strumpf is free to fully lean into the commercial side of things. That includes bringing on Puma’s former chief sourcing officer as a board member to spearhead a new “manufacturer-centric strategy” that will boost not only Haelixa’s profile but also its uptake. It took Strumpf several attempts at sliding into Anne-Laure Descours's LinkedIn DMs—he asked a year ago, then six months ago, then three—before they got on the phone together. “You are persistent,” Strumpf remembered her saying, while Descours said she was already familiar with Haelixa through interactions at Puma, where she remains as a sustainability advisor. She flew from Hong Kong to Zurich to meet the team. Gears started turning. In Haelixa, Descours saw something that set it apart from the raft of blockchain, barcode and biotagging platforms that promise companies that what they buy is what they’ll get. Read more: https://lnkd.in/e36256-X
Congratulations Haelixa for recruiting an excellent board member in Anne-Laure. Her experience is incredible, and her insights reflect her wealth of knowledge of the supply chain for textiles and fashion.
We’re thrilled to see Haelixa’s journey and mission recognized! From Gediminas Mikutis’ pioneering work at ETH Zürich to Patrick Strumpf driving our commercial growth, it’s been an incredible team effort across our entire Haelixa crew to make supply chain traceability a reality. With the expertise of Anne-Laure Descours and our continued focus on innovation, we’re excited to help brands and manufacturers bring transparency and trust to every product.
Co-Founder Better Buying , Professor Emerita University of Delaware
1moLooking forward to watching your contribution Anne-Laure Descours!