Jeri Williams FCA 🐪’s Post

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📕 Author of ‘Moving to Dubai’ 🇬🇧 UK & 🇦🇪 UAE tax pro 🧮 Accountant to the rich & famous…Jokes! I’ll take anyone 🤭 🤖 Founder of DAC - helping accountants embrace AI ✍️ Get my daily emails ⬇️

A few unconventional things I’m currently doing in my accounting firm: 1. Saying goodbye to clients that no longer align with our values, no longer serve the business and no longer make sense to keep. 2. Closing our doors to new clients. While I wait to onboard new staff, it’s soz to prospects. 3. Having calls and meetings with existing clients and asking for BRUTAL feedback on how we can be better. No fluff, only hardcore truths. Because if you’re not trying to get better, loads of your clients will think you’re ‘ok’. And I don’t want to be in the ‘ok’ camp. I want to be the best. I want our existing clients to see the value in using Smooth Accounting and shout about how great we are. So I’m gonna keep being unconventional until everything’s running how it should be. ✌️

Jeri Williams FCA 🐪

📕 Author of ‘Moving to Dubai’ 🇬🇧 UK & 🇦🇪 UAE tax pro 🧮 Accountant to the rich & famous…Jokes! I’ll take anyone 🤭 🤖 Founder of DAC - helping accountants embrace AI ✍️ Get my daily emails ⬇️

17h

Big changes coming up and I’m excited

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Samantha Williams

7-Figure Award Winning Founder | Professional EOS Implementer® | Vistage Group Chair | Entrepreneur | Helping Founders & Entrepreneurial Business Leaders to Systemise, Operate, Grow and Achieve their Vision with Traction

16h

Some great ideas here Jeri Williams FCA 🐪 Let me know if you’d like that walk through of EOS as I believe it will really help you, as it helped Steve Sharp at Nuvo to grow

Lorraine Ellison

Chartered Management Accountant / Founder @ Simply Additions Ltd | Fractional FD | Tax | MTD | QuickBooks |

17h

I'm doing 1 & 2 ✅️ I'm not asking 3 🤣 I already have a long list 🙈 I'm working on it though 👍 My brutal conversations tend to be me giving homework to clients on what they need to do 😁 Thankfully they love my direct approach 😇

Daniel O'Brien

Husband, Father, Citrus Services Director, Trustee, eats too much Galaxy Chocolate, swears too much, likes Starbucks more than Costa... 🔶Commercial Cleaning 🔶Security 🔶Waste management 🔶Landscaping 🔶Helpdesk

18h

Totally agree! Only move forward if you take a min to reset

Craig Salmons

Shaping the Brokers’ Brokerage | Co- Founder @ The Brokerage

16h

If its the right decision for you, your team and ultimately the clients right now, then thats what works!

Sam Hyslop

Head of Marketing for STR and personal branding for small businesses

14h

Asking for brutal feedback is a very under rated tool in terms of growing your business. It makes me wonder if people are scared about what people might actually say

Olivia Shipstone

Female Financial Adviser | A fresh approach to help you secure your financial future | Simple,heart-centred planning for individuals & business owners | Empowering women to take control of their finances | Mum of 2

17h

And this is where you make headwind for your business . Pushing boundaries allows for growth

Adrian Hargreaves ACA CTA

Chartered Accountant | Tax Advisor | Helping business owners simplify finance & make confident decisions | Modern approach with traditional values.

16h

Love this, Jeri. Quality over quantity is a brave but necessary call sometimes... especially when scaling sustainably. Brutal feedback sessions show real leadership. Hats off for doing what most avoid.

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