Chief Strategy Officer @ Culture Partners, Podcast Host @ Culture Leaders, Keynote Speaker, Author
A lot of companies confuse who their customer is versus who their buyer is. John Frehse brought this up in a conversation with a client, and it could not be more true. Companies love to tell stories about how their products change people’s lives, but those people are not always the ones making the purchase decision. At CULTURE PARTNERS we do this well. We do not sell happiness or feel-good culture. We show executives how changing the way people think and act drives measurable business results. Our clients recently completed a third-party ROI analysis that showed a one thousand percent return on their culture work. That is what happens when you stop selling happiness and start connecting culture to performance. Listen now. Apple Podcasts: https://lnkd.in/euxAfpNK Spotify: https://lnkd.in/efE6Tfjy
Great share Jessica Kriegel and this kind of conversation is being heightened now that AI is forcing us all to focus much more on exactly how we communicate with each other, brands with the customers and so on...
Chief Revenue Officer | CRO/CCO/COO | SVP Sales | Driving $100M+ SaaS, Cloud & Technology Growth | GTM, Marketing, RevOps & Customer Success | Global Expansion
1wAbsolutely -- this resonates deeply for sales leadership as well. Too often, sales teams focus on the end user’s preferences or pain points, but the real win comes from understanding the buyer’s priorities and linking actions to measurable business outcomes. Culture that drives performance directly supports sales success