👨💻#JHTR study identified the commonly used heuristics used in revenue management system overrides and reasons behind their frequent use👩💻 In a recent article published in Journal of Hospitality & Tourism Research, Ibrahim Mohammed (School of Hotel and Tourism Management, The Hong Kong Polytechnic University) and Basak Denizci Guillet (Griffith University) investigated the common heuristics used in revenue management system overrides and the reasons behind their prevalence Through applying the mixed-methods approach, the research team found: 🤔 Anchoring and overconfidence emerged as the most commonly used heuristics 💻 The positive relationship between anchoring and performance is mediated by RMS override effectiveness 😣 Overconfidence negatively affects performance directly, and not through RMS override effectiveness The eCopy of this article is available in #JHTR’s Volume 49 Issue 7: 🔗 https://lnkd.in/ef7jGaCt DOWNLOAD and READ the paper if you are interested in revenue management, revenue management system, override decisions, anchoring, overconfidence, heuristics, and hotel performance You're also advised to join the upcoming webinar on 4 Nov 2025, and hear the sharing given by the authors: 🔗 https://lnkd.in/g5S3iBTD REGISTER now and MARK this event on your calendar #ICHRIE | #HospitalityResearch | #TourismResearch | #ImpactfulResearch | #RevenueManagement | #RevenueManagementSystem | #SystemEffectiveness | #OverrideDecisions | #Anchoring | #Overconfidence | #Heuristics | #HotelPerformance | #PolyUSHTM | #GriffithUniversity |
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Assistant professor in hospitality and tourism | Technology for humanity | Helpless workaholic, but love it 😎
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