John Garland (FIoL)’s Post

View profile for John Garland (FIoL)

Helping HR Directors and leaders deliver exceptional performance by delivering practical, impactful & accredited Leadership and Mgt development | training, facilitation and coaching | ILM Centre | Coach & Charity Trustee

"If you confuse, you lose." Reading Donald Miller’s Building a StoryBrand has been a powerful reminder: Clarity always wins in communication. Your clients and prospects won't work hard to decipher a complex message. They are subconsciously asking just one question: "What’s in it for me?" This connects directly to the core human need to survive and thrive (as per Maslow's hierarchy). If your message doesn't quickly and clearly demonstrate how you help them survive challenges or thrive professionally, they will move on. At Growing Vision Ltd, we help leaders and businesses craft messages with the kind of clarity that compels people to act, whether that's in a critical presentation, a business pitch, or everyday team conversations. Do you need help cutting through the noise and making your value instantly clear? Tell me in the ocmments below.

  • No alternative text description for this image

To view or add a comment, sign in

Explore content categories