Transcript

I'm Holly, 0, head of product marketing here at Logitech for Business. So in this world of hybrid, people are working from wherever they want, whether it is at home, at a Home Office, sometimes on the go, and a coffee shop and all sorts of spaces in meeting rooms and offices as well. And we need to meet them where they are at, you know, working from anywhere with all sorts of different work styles. And so we've started to build our portfolio out not only in terms of personal devices, but also office collaboration devices to be able to suit engagement and collaboration. From anywhere, and that means portfolio in terms of choice and flexibility for the person, you know, having maybe headsets or devices that suit your personal style and preferences. But also in office collaboration situations. If someone is wanting to collaborate a lot in a dynamic setting in an open space or wanting to hunker down in a phone booth, thinking about collaboration technology that suits them as well. So it's really about meeting people in all types of spaces for all types of work styles. Yeah, I think we're actually the perfect spot for that kind of behind me here we're showing our brand new 65 inch all-in-one interactive solution. Basically it's a big screen that's not only touch screen but also has video, sound, microphones, all-in-one device would that really brings is the ability to video enable any type of space with a lot of events. You don't have to set up so many components. It's got everything you need to add video and start collaborating in one device and we've shown it here on a cart. So it's really mobile, you know, people in an office can move it into the cafeteria, into a new space, into kind of a lounge area. So it's all about video enabling with ease. And some other solutions we're showing at the booth right now is our expanded solutions for headsets. It's really important for people to be heard and video environments or in meeting spaces. And we're thinking about broadening the headset portfolio so that it can meet people's styles, like I was saying earlier, so not only wireless or wired solutions for someone who's in a shared workplace. Workplace environments, but also thinking about headset comfort as well as colors because we want employees and users to choose the headsets that best suit their personality. So those are just some of the features feature products for showing. I love this question. I think design is really key to Logitech's identity and heritage. We're very design focused company both in terms of our materials and by that I mean thinking about sustainability in the material design, but also thinking about recyclability and end of life, but also more importantly perhaps in user experience and as well As for IT buyers simplicity in terms of management and usability. So we have a lot of products that think about intuitive one touch, one Press of a button to use solutions, whether that is a camera that can be started or focused on with just oppressive button or maybe control systems where you just tap 1 button in order to start meetings. So thinking about how do we make the technology really be simple and intuitive to use and so it kind of the collaboration styles as well. A big question, I'm sure AI is very top of mind. So I think there's two ways primarily that AI plugs into our solutions. 1 is at the edge, you're kind of on the device. So especially for our meeting room cameras and sound systems, we use a lot of machine learning to figure out where people are facing. So in a lot of rooms that are a little bit larger and there's a lot of activity going on, our multi camera deployments use computer vision as well. As algorithms to figure out where people are facing and use the camera system that best picks up that person's face depending on where their angles are at. And also what we do is enable really rich audio and video to our cloud platform partners like Microsoft or Google or Zoom. So they have really rich data in order to do all their AI functionalities. So with better and clearer audio, you have better transcripts or translations. And with better video they can do intelligent framing and focusing on their end as well. So those are just two. Examples of how we're enabling a TGI but also cloud, Cloud collaboration partners, AI features. I think we primarily focus on the IT buyer organizations and we're hearing that with return to office, new hybrid work environments, they're really being stretched thin. And so the theme of right now is thinking about how do we bring simplicity to IT buyers, 19 managers to not only make deployment super, super easy, you know, thinking about goods, mounting components, cables that stay connected, but as well management, how do we enable them with the right. Export and tools to identify issues really early and also to gain smarter insights into what and how employees and users are using the technology around us. So really thinking about simplicity and use and management, but also scaling it's ability to manage, gain more visibility. So incredibly important. I mean, I myself am from one of our head offices in San Jose and a lot of our team, our global team here is here to help speak with global buyers, but also the Middle East, North Africa and Central Asia region here. And we see this as such a great opportunity and market to produce a lot of solutions and add a lot of value. There's so much exciting new environments and organizations that are standing up, new education environments. Offices and we see this as a great opportunity to help bridge that gap and meet customers where they're at. In the last year, we actually opened up a new warehouse here in Dubai and that would that really allows us to do is cut the supply chain down for us so we can deliver solutions much, much faster with much greater range to customers in this market. And so we're really heavily invested now in serving this region, not only in terms of supporting the team here and customers, but also in terms of supply chain and distribution.