Finding healthcare companies in crisis mode and crafting outreach messages they can’t ignore.
If you send me a connection request because I'm in your ICP, do me a favor: → Pitch immediately. Don't waste my time pretending we're networking. Everyone clutches their pearls about "pitch slapping" on LinkedIn. They say comment for 3 weeks, build rapport, THEN soft-pitch. Here's what actually happens: "Thanks for connecting!" → "Loved your post about X..." → "Would love to learn about your business..." Now I'm annoyed because we both know where this is going. The real problem isn't pitching too early. It's pitching the WRONG PEOPLE with GENERIC OFFERS. If you've identified a specific pain point I'm experiencing RIGHT NOW, the pitch IS the value. Even better, lead with insight I'd pay for. Show me data about my business I haven't seen. Deliver something immediately useful whether I buy or not. IMO that's not aggressive. It's respecting my time. The "build rapport first" advice exists because most LinkedIn outreach is spray-and-pray garbage. When your targeting is precise, you don't need foreplay. Fast no > slow maybe > 3 weeks of fake friendship. Am I the only one who thinks this?
Put yourself into the shoes for an SDR. Most people do not share the information needed for a surgical pitch anywhere public (what specific service are you willing to buy right now?). So you got two options: 1. Sent a pitch that is likely off target and will get you ghosted immediately. 2. Try to have a conversation hoping you can figure out how you could add value and pitch something that will be on target. I also don’t like people that waste my time with unnecessary long back and forth. I often ask them directly what they are offering if they look like sales types.
I think what's hard is that I totally, 100% agree with you. But I also agree with the post that I just read 10 minutes ago about how social sellers that launch into their pitch immediately on social lack nuance and are disrespectful of the person's time.
The issue is people are still pitch slapping when the game has evolved. That's exactly why I pitch punch. So while they're messaging people on LinkedIn, I'm joining their gym and pitching them once I catch them on the treadmill...
We’re all here for business and who says the contrary should be on Facebook (and maybe MySpace).
Josh Fryszer just add some text to you connection request: "Josh I help X do Y thing and noticed Z observation. Figured this might be something you're looking into. Worth getting connect?" Or offer a resource. But man, the "warming someone up" feels so wrong
No, I think so as well. And done correctly it works.
Curious to know, is it the way you pitch to your own ICP? How much time and efforts it takes and what are the outcomes?
I cannot stand people who connect and immediately pitch slap. I usually will th3n delete connection
There’s nothing wrong with admitting you don’t know if something is a problem or not but that you help with A and B. Like we’re all supposed to be f*ing mind readers. Forgive the rest of us for trying to be transparent and genuine. If you think that’s fake, that’s your weird hang-up. Pitching is gross and we don’t need more of it.
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1wHonestly I get the impatience with fake rapport (nobody wants another "Loved your recent post" DM), but instant pitching makes most people default-ignore you unless your insight is killer and hyper relevant. Most teams don't have that, so 99% of pitches just feel like spam, no matter how surgical they think they're being. IMO Comments are underrated - if you comment with something that actually adds to someone's convo, it's the ultimate pattern interrupt. You show up where they already hang out and prove you think. Weird that people skip that step so often