Journal of Sustainable Tourism’s Post

What if envy could lead to something good? When travellers see luxury hotel posts online, that spark of envy can lower their sense of control,and they restore balance by choosing hotels that feel morally right. Choosing green becomes a way to regain emotional equilibrium and express purpose. Luxury and sustainability don’t have to compete. They can coexist beautifully. 🟩 "The spillover effect of malicious envy on green hotel consumption" By Wenting Feng, Dihui Chang & Li Yan #SustainableTourism #GreenHotels #ConsumerPsychology