Julia Goldin’s Post

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Chief Product & Marketing Officer / Executive Vice President at the LEGO Group

Love this.. What if play could make hospitals less scary for children?   The LEGO® MRI Scanner set is doing just that – helping over 1 million children worldwide face MRI scans with courage and confidence. That’s the power of learning through play.   #LEGO #LearningThroughPlay

View organization page for the LEGO Group

1,651,113 followers

Play reduces kids' anxiety in hospitals ❤️ Our LEGO® MRI Scanner set is helping children around the world feel more confident during MRI scans – through the power of play. ✔️ 96% of healthcare professionals say it reduces anxiety ✔️ 46% report less need to use sedation on children ✔️ 95% say it improves the family’s hospital experience We’ve donated over 10,000 sets to hospitals globally and reached more than one million children, helping to make MRI scans a little less scary and a lot more playful. The LEGO MRI set isn’t for sale but is instead donated to hospitals by our incredible partners around the world. Learn more → https://loom.ly/2Y0KyHg #LEGO #LearningThroughPlay Fairy Bricks Starlight Children's Foundation United Way The LEGO Foundation

Patti Caulfield

Creating Customer Experiences one conference at a time! 🔹Teambuilder🔹Elevating Retreats🔹Match Maker for Meetings🔹NY Sports Fan🔹Family of 5🔹Aspiring Golfer

1w

Julia Goldin this is great. What I would have done having this available for my kids during all the stresses of hospitals and medical procedures 25 years ago. This will be a gamer changer to Kids and their parents.

Sidney Levy

Design and Product Leader

1w

Julia Goldin My all-time favorite use of creativity ; transforming fear into courage. A perfect reminder from Lego that the best design doesn’t just solve problems, it changes feelings.

Amelia Rivas

Director | Connecting Exceptional Talent within Sports Tech, Media & Broadcast | Rise Mentor

1w

Play is powerful!

Nora Lucia Martinez

Continuous Improvement & AI Senior Consultant

1w

Julia Goldin Thanks for sharing, my kid was diagnosed with autism spectrum disorder (ASD), with 18 years. You know he became a Lego fan at almost 1 year, and at that time we didn't know he had ASD. What you said about anxiety it is so true, he was building or creating his art with bricks, and he was in peace. Unlikely, in argentina now we cannot find Legos anymore just when we travel if we can. Hope the big bricks can be donate for ASD foundations. Hi from Argentina.

I think you need this for adults as well, Julia. :)

Jazmin Soto

Social Media Agency Founder | Content Creator

1w

This is so beautiful! I love that lego is building those connections and helping children feel at ease. Love This! 👏

Jack Maden-Wilkinson

Helping Ambitious Brands See What’s Possible | Founder of Duco | External Vision and Creative Partner to Market Leaders.

1w

The power of play.

Ula Nairne

Global VP, Media & Entertainment | Agentic AI Strategy & Monetization | Executive MBA

1w

Thank you for sharing this, Julia. My son was honored to partner with this wonderful initiative together with the LEGO Foundation a few years ago. He created a stop-motion video with the MRI LEGO set for the project as part of his school work — helping children not only have fun playing with the set but also enjoy watching an engaging and funny video. Great initiative! ❤️

Chris Fesen

Elevating brands, products and people to new heights CMO | CPO | CIO | ESG

1w

Makes so much sense. Well done! Hope Legos marketing engine gets the word out to children’s hospitals globally.

love this so much! the LEGO Group is really crushing it these days.

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