Julian Osborne’s Post

Our 4:00 min MAX, on-stage investment pitch to 200+ people: 👉 PROBLEM/PRODUCT: "Studies show that half of UK men are insecure about their appearance. That’s actually really sad. What are men supposed to wear when they need to look and feel good? The traditional suit is too formal, whilst jeans and a t-shirt is too casual. Introducing Batch LDN. We make smart-casual menswear that solves the dilemma we all have: 'What to wear when you need to look good'. Our hero product? The casual suit. A remodeled suit that you can dress up or down. An outfit you depend on when you need to look well dressed. Like pitching on stage for investment 😉 Men are being complimented on their outfit for the first time in Batch. That’s powerful". 👉 BUSINESS MODEL: "But, we’re also solving a bigger problem. Which motivates us to operate differently. To innovate. To improve the model. The fashion industry is responsible for a disgusting amount of waste. By 2050, the fashion industry will be the world’s second largest polluter, after oil. The problem is that sustainability falls to the bottom of our priority list when it comes to spending money. What we really care about is price & quality. Our “Batch Model” allows us to solve both problems. We exclusively manufacture to order. Meaning we only make exactly what we need. Not only does this cut out all the waste But this also means Batch is operationally lean, we have positive working capital, and significantly less margin leakage. A business model that actually puts planet and profit side by side. Whilst for consumers, it means the best quality for less. We’ve dubbed it Saville Row at 50% of the price. We manufacture in London too, but a Batch suit retails at only £395". 👉 THE NUMBERS: "So… how’s it going? Since launching Batch 3 years ago: We’ve dressed some famous faces: from Stephen Bartlett (a man who famously said he doesn’t wear suits), Ant & Dec, Simon Pegg and many more. We’re on track to grow 2.5x YoY, with £0 paid marketing spend. We’ve built a 2000sq ft flagship store in Covent Garden. And we’re the proud formal wear partner of Burnley Football club. We have over 2000 happy Batch Members and boast an industry leading 0.2% return rate".  👉 THE ASK: "We’re raising £X of EIS investment at a £Xm valuation (DM me for this info). Investing in: retention, acquisition, brand and new product development All of which will improve our operations - cutting our lead time in half. We’ve laid strong foundations & have a proven product and model. It’s time to amplify & scale. Whilst building a licensable model in the background, that has even bigger potential than Batch. 👉 CLOSE: Batch is raising the standard. Both in how we dress & how we consume. Championing an era of positive masculinity and confident men. Join us on our mission to become the global-leading, made-to-order clothing brand. Igniting the change in how we consume fashion. www.batchldn.com