Co-Founder of Simbioniq. Author. Former CMO of Publicis Groupe, and advisor to CEOs, CMOs, and growth-stage founders to unlock commercial performance.
This is my standard for truth in advertising. 110 years ago, last week, The Endurance was abandoned by Shackleton and his crew after it became trapped in ice. It would sink 110 years ago, in two weeks from now. The last survivors were rescued 9 months later. The wreck was found just 3 years ago and is slowly revealing her secrets. But anyway, the crew was not misled. This is the ad that recruited them. Truth.
Thanks for sharing Justin, the fascinating story of Shackleton and his Endurance is really inspiring. What a determined person! And they all came back safely, against all odds.
Unfortunately there is some doubt it is a real ad .... although I wish it were! https://www.smithsonianmag.com/smart-news/ernest-shackletons-famous-job-ad-men-wanted-for-hazardous-journey-is-probably-a-myth-5552379/
You might like this. https://www.linkedin.com/pulse/greatest-ad-ever-how-leader-marketing-kieron-matthews?utm_source=share&utm_medium=member_android&utm_campaign=share_via. I even named my consultancy after the wood that built his ship
The ‘in case of success’ is so damn good. 👏🏾
Does not mention Dental Coverage...
Founder & Creative Director
2dHe wouldn’t have spelled honour without the u, would he?