Katerina Markov Schneider’s Post

Back to school was a real bust. Accidentally sporting a Ritual tee that read "for the real body builders" while standing with my three young elementary school kids, preparing a nutritious lunch that went uneaten, providing them with fancy water bottles that mysteriously disappeared, and rushing to pick up one child due to a butterfly in stomach incident after just 15 minutes that school started. In hindsight, it was a valuable lesson in the juggling act of handling numerous unpredictable situations that can quickly spiral out of one's grasp. A reminder that sometimes, despite our best efforts, chaos has a way of asserting its presence beyond our control. And it’s how we move on the next day with resilience, looking at the big picture that results in something really wonderful.

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Summer Kellogg

Brand Strategist, Creative Director and Photographer

1mo

Thanks for keeping it real. We parents need the reminder that perfection is a myth and chaos is beautiful :)

Anna Vovchok

Building YUUTH - the first health-focused skincare, that brings you back to your youthful self | Chief Strategy and Brand Officer | Skin Health and Beauty

1mo

This picture is such a great reminder that beauty of life is actually in a balance - you can run a business, but still be present for the family. Is it difficult - yes! But absolutely possible 🙂

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Eli Rechanik

Dietary Supplement Problem Solver

1mo

As a father of 3 little girls as well (+2 older teenage boys), I can relate 100%. It’s our job to try and instill the right values especially when it comes to nutrition and wellness because we are fighting against so much. If you are realistic, caring and sincere, it sticks with them!

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Ashlyn Needham

Senior Medical Writer 🩺 | Patient Education | Health SEO Articles | Supplement Brand Content

1mo

As a mom to two boys, I feel like this is my life every day (the chaos 😅). It’s also great to hear that kids still don’t eat their nutritious lunch once they go to school 🤣

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Jonathan Shooshani

Co-Founder at JOON | Modern Lifestyle Spending Accounts & Employee Wellness

1mo

Beautiful family!

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Prescille Diamante

Digital Marketing Strategist for E-commerce Brands. Strategic Growth Engine.

1mo

You have a beautiful family!

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Greg Thoren

Senior Sales Executive

1mo

I love this and in particular that two of your girls have Vans on!! Keep killing it Kat!!!

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Balu Belz

Community Strategist, Host of the Founding Mothers podcast

1mo

Felt this. Also, that "body-builders" line is still one of my favorites of all time. Need that tee!

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Joanna Lord

Global Brand Leader, CMO, Advisor, Builder of Beautiful Things (Previously Spring Health, Skyscanner, ClassPass, Reforge)

1mo

I love this message so much, SO SO true.

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Benjamin Lord

Founder at Antidote®

1mo

Katerina Markov Schneider, parenting chaos meets entrepreneurship reality check. Reminds me of a DTC client whose perfectly-planned holiday campaign got derailed when their logistics partner had a system meltdown. Their response? Pivot fast, embrace the chaos in messaging, and actually see conversion rates climb 22%.

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